PROSPECTS AND OPPORTUNITIES
Declining birth rate expected to slow sales
Value growth in the paediatric consumer health category is expected to be slower over 2025-2030 than over the review period, largely due to continued declines in birth rates. According to Euromonitor International’s Economies and Consumer Annual Data, the UK birth rate is projected to fall from 9.
IP product licensing re-emerging as key strategy
In recent years, brands in the paediatric vitamins and dietary supplements category have moved away from relying heavily on licensed characters and entertainment IPs, instead favouring cleaner, health-focused packaging and messaging aimed at educating parents. This shift reflects growing consumer demand for transparency and efficacy in children's nutrition.
Government looking towards prevention methods for paediatric flu
The NHS is introducing a pharmacy-led children’s flu vaccination service in October in 2025, aimed at 2- and 3-year-olds who typically receive their flu shots at GP surgeries. By expanding access through community pharmacies, the initiative seeks to improve uptake and reduce flu incidence in young children.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Paediatric consumer health in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Paediatric consumer health in United Kingdom?
- Which are the leading brands in Paediatric consumer health in United Kingdom?
- How are products distributed in Paediatric consumer health in United Kingdom?
- How has the regulatory and operating environment for Paediatric consumer health changed in United Kingdom?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Paediatric consumer health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Paediatric Consumer Health in the United Kingdom - Category analysis
KEY DATA FINDINGS
Paediatric vitamins and dietary supplements boost paediatric segment growth
Medipharma dynamic as Optibac performs well
Stronger focus on digital health solutions
Declining birth rate expected to slow sales
IP product licensing re-emerging as key strategy
Government looking towards prevention methods for paediatric flu
Consumer Health in the United Kingdom - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Paediatric consumer health
-
- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
-
- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
-
- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Paediatric consumer health research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!