PROSPECTS AND OPPORTUNITIES
Premiumisation is expected to offset challenges in the context of record-low birth rates
Value sales of paediatric consumer health products in Taiwan are expected to continue rising modestly over the forecast period, despite significant demographic challenges. According to The World Factbook, supported by the US Government, Taiwan recorded the world’s lowest birth rate in 2024.
Product innovation and palatability are set to drive consumer trust in paediatric dietary supplements
Consumers increasingly possess a greater awareness of the role dietary supplements play in supporting long-term health and wellbeing, particularly among women, who often act as the primary caregivers within households. This increased understanding has led to a growing willingness to invest in health supplements, not only for themselves, but also for their children.
Travel trends are expected to sustain demand for child-friendly OTC medicines in portable formats
Ongoing enthusiasm for overseas travel is expected to continue throughout the forecast period, contributing to steady demand for essential paediatric OTC medicines. As families increasingly travel abroad, parents are prioritising the preparation of familiar and reliable healthcare products to ensure a safe, smooth, and successful journey for their children.
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Overview:
Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Paediatric consumer health in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Paediatric consumer health in Taiwan?
- Which are the leading brands in Paediatric consumer health in Taiwan?
- How are products distributed in Paediatric consumer health in Taiwan?
- How has the regulatory and operating environment for Paediatric consumer health changed in Taiwan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Paediatric consumer health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Paediatric Consumer Health in Taiwan - Category analysis
KEY DATA FINDINGS
Rising demand for paediatric vitamins and dietary supplements reflects evolving parental priorities
Haleon UK Services Ltd retains its lead while emerging brands challenge established leaders
Pharmacies remain the leading but declining distribution channel in paediatric consumer health
Premiumisation is expected to offset challenges in the context of record-low birth rates
Product innovation and palatability are set to drive consumer trust in paediatric dietary supplements
Travel trends are expected to sustain demand for child-friendly OTC medicines in portable formats
Consumer Health in Taiwan - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Paediatric consumer health
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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