PROSPECTS AND OPPORTUNITIES
Ongoing sales supported by the expansion of pharmacies and overarching health and wellbeing trends
Value sales of paediatric consumer health will remain positive over the forecast period, driven by the growing availability and accessibility of these products across the country, thanks to the expansion of pharmacy chains, along with the ongoing health and wellbeing trends — notably so concerning preventative health. These factors will continue to underpin demand, even in the face of sluggish birth rates.
Leading brands will continue to benefit from wide availability and strong promotions
Brands with strong consumer awareness and trust will be those which thrive over the forecast period. Leading players, like Bayer for example, are expected to be mainly sold through clear shelf positioning in pharmacies and strongly advertising on TV and via social media.
Price sensitivity will stimulate the presence of discounts and promotions
Price sensitivity is expected to stimulate leading pharmacy players to encourage the presence of price discounts and promotions, and some pharmacies have already adapted a cross-sales approach. Pharmacies analyse consumers’ purchases based on their data and offer consumers unique offers to attract sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Paediatric consumer health in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Paediatric consumer health in Georgia?
- Which are the leading brands in Paediatric consumer health in Georgia?
- How are products distributed in Paediatric consumer health in Georgia?
- How has the regulatory and operating environment for Paediatric consumer health changed in Georgia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Paediatric consumer health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Paediatric Consumer Health in Georgia - Category analysis
KEY DATA FINDINGS
Health and wellbeing trends support demand for paediatric consumer health
Bayer benefits from perception of high quality and reliability
Pharmacies remain key for paediatric consumer health, with e-commerce also on the rise
Ongoing sales supported by the expansion of pharmacies and overarching health and wellbeing trends
Leading brands will continue to benefit from wide availability and strong promotions
Price sensitivity will stimulate the presence of discounts and promotions
Consumer Health in Georgia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Paediatric consumer health
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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