PROSPECTS AND OPPORTUNITIES
Positive outlook, despite fall in birth rate
The outlook for paediatric consumer health is positive over the forecast period. Even with a lowering birth rate, paediatric consumer health will be supported by the fact parents are willing to pay more for the best products for their children, especially when it comes to health and wellbeing and this bodes well for the development of child-friendly and child-specific consumer health products.
Shift towards natural products over forecast period
As the health and wellness trend continues, Polish consumers will increasingly move away from the overuse of OTC medication for both themselves and for their children. This is likely to put some downward pressure on demand over the forecast period.
Players focus on child-friendly design
Manufacturers will focus on making their products more attractive to children and parents alike. The leading players are expected to continue launching products in formats which are fun for children to take, including flavoured gummies and balls.
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Overview:
Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Paediatric consumer health in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Paediatric consumer health in Poland?
- Which are the leading brands in Paediatric consumer health in Poland?
- How are products distributed in Paediatric consumer health in Poland?
- How has the regulatory and operating environment for Paediatric consumer health changed in Poland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Paediatric consumer health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Paediatric Consumer Health in Poland - Category analysis
KEY DATA FINDINGS
Moderate value growth in 2024
Paediatric medicines are no longer niche
Fortified foods compete with paediatric vitamins and dietary supplements
Positive outlook, despite fall in birth rate
Shift towards natural products over forecast period
Players focus on child-friendly design
Consumer Health in Poland - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Paediatric consumer health
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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