PROSPECTS AND OPPORTUNITIES
Players may need to add value to offset the impact of a declining birth rate
Premium lifestyle brands like HealthLabs and Nikalab are entering the market with products that reflect parental values and do not just meet the child’s needs. These brands offer plant-based, sugar-free, and clean-label gummies or powders, often promoted by experts like dietitians and framed within broader family wellness routines.
Innovation set to focus on cognitive health and correct dosing
Beyond digestion and immunity, brands are beginning to address other health issues impacting children, such as stress, sleep, and cognitive health. 2025 saw the entry of products like Kids Soothing Night (Olvit gummies) and OMNi-BiOTiC® STRESS Repair 9 Kids, indicating a shift toward emotion and cognitive-focused paediatric vitamins and dietary supplements.
Consumers expected to favour natural formulations
As the health and wellness trend continues to develop, Polish consumers will increasingly move away from the overuse of OTC medication for both themselves and for their children. This is likely to put some downward pressure on demand over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Paediatric consumer health in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Paediatric consumer health in Poland?
- Which are the leading brands in Paediatric consumer health in Poland?
- How are products distributed in Paediatric consumer health in Poland?
- How has the regulatory and operating environment for Paediatric consumer health changed in Poland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Paediatric consumer health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Paediatric Consumer Health in Poland - Category analysis
KEY DATA FINDINGS
Demographics puts pressure on the segment
Parents prioritise well-known brands but are open to new formats
Engaging new formats create opportunities for brand switching and trial
Players may need to add value to offset the impact of a declining birth rate
Innovation set to focus on cognitive health and correct dosing
Consumers expected to favour natural formulations
Consumer Health in Poland - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Paediatric consumer health
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Paediatric consumer health research and analysis database.
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