COMPETITIVE LANDSCAPE
Sarajevski Kiseljak enjoys strong recognition and loyalty among local consumers
Sarajevski Kiseljak doo remains the leading soft drinks company in Bosnia and Herzegovina in retail volume terms in 2025. The local manufacturer produces its flagship Sarajevski Kiseljak and Sensation brands in bottled water (still and carbonated).
Planinka’s Prolom brand is widely known for its purported healing properties
Planinka ad, meanwhile, is the most dynamic company within bottled water in Bosnia and Herzegovina, driven by the strong performance and rapid growth of its Prolom bottled water brand. This highly alkaline, low-mineral water has gained significant popularity in the country and across the wider Balkan region due to a mix of marketing, health-positioning, and longstanding cultural associations.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Bosnia and Herzegovina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Bosnia and Herzegovina?
- To what extent are health considerations impacting consumption of Bottled Water in Bosnia and Herzegovina?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Bosnia and Herzegovina?
- Which are the leading brands in Bottled Water in Bosnia and Herzegovina?
- What potential exists for multinational or domestic soft drinks companies to expand in Bosnia and Herzegovina?
- How are products distributed in Bottled Water in Bosnia and Herzegovina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Bosnia and Herzegovina - Category analysis
KEY DATA FINDINGS
Consumers shift toward better-for-you soft drinks
Quality tap water limits more robust expansion
Sparkling flavoured water leads growth
Growth supported by improving quality of life and the entrance of new brands
Shift toward better-for-you soft drinks
Rising importance of sustainability and environmental initiatives
Sarajevski Kiseljak enjoys strong recognition and loyalty among local consumers
Planinka’s Prolom brand is widely known for its purported healing properties
Expanding product range and proximity ensure food/drink/tobacco specialists lead
Vending sees dynamic growth, albeit from a very low base
Soft Drinks in Bosnia and Herzegovina - Industry Overview
Growth despite lingering inflation and price increases
KEY DATA FINDINGS
Consumers continue to trade down in 2025
Rising demand for healthier drinks amongst health-conscious consumers
Manufacturers tailor their distribution, pricing, and packaging strategies to each retail channel
New product development to drive premiumisation and help mitigate the impact of a declining population
New players expected to enter the market
Retail e-commerce to remain the fastest growing distribution channel
Leading Sarajevski Kiseljak enjoys strong recognition and loyalty among local consumers
Planinka’s Prolom bottled water is widely known for its purported healing properties
Supermarkets strengthen their leadership
Retail e-commerce sees dynamic growth
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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