PROSPECTS AND OPPORTUNITIES
Flavoured water thrives through innovation
Flavoured water has witnessed an upswing in popularity, driven by innovation in flavour profiles and added health benefits. Leading brands, including Güitig, have expanded their offerings with new options like Güitig Lemonade and Güitig Tangerine, following the trail blazed by smaller competitors such as Imperial BCSA.
Eco-conscious consumers drive sustainable packaging innovations
Environmental concerns are reshaping the bottled water market in Ecuador, as growing awareness about single-use plastic pollution influences consumer behaviour. Eco-conscious Ecuadorians are increasingly turning to sustainable options, such as reusable bottles and water filtration systems, or favouring brands that prioritise biodegradable and recyclable packaging.
Rising interest in fitness boosts bottled water demand
The increasing popularity of fitness and physical activities in Ecuador is expected to bolster demand for bottled water as consumers prioritise health and hydration. With more Ecuadorians adopting active lifestyles, the convenience and purity associated with bottled water are becoming critical attributes.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Ecuador?
- To what extent are health considerations impacting consumption of Bottled Water in Ecuador?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Ecuador?
- Which are the leading brands in Bottled Water in Ecuador?
- What potential exists for multinational or domestic soft drinks companies to expand in Ecuador?
- How are products distributed in Bottled Water in Ecuador?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Ecuador - Category analysis
KEY DATA FINDINGS
Extreme heat drives bottled water consumption
Minimal price difference between sports drinks and bottled water dampens demand
Güitig enjoys strong loyalty from Ecuadorian consumers, limiting new entrants
Flavoured water thrives through innovation
Eco-conscious consumers drive sustainable packaging innovations
Rising interest in fitness boosts bottled water demand
Soft Drinks in Ecuador - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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