PROSPECTS AND OPPORTUNITIES
Growing preferences for local brands, as affordability and national pride drives sales
Across the forecast period, Egyptians will likely continue favouring local bottled water brands like Siwa, Elano, and Hayat. Their affordability and availability will drive this preference compared to imported brands.
Prices for bottled water rises across the early forecast period
Over the forecasting period, prices for bottled water are expected to rise. As plastic prices increase, local bottled water companies may explore biodegradable packaging to save on the rising costs of production.
Sustainable packaging increasingly appeals to consumers in Egypt
The growing demand for sustainability and environmental consciousness will drive bottled water in Egypt. Over the coming years, more brands are expected to shift toward using recyclable plastic in their packaging, a trend that aligns with consumer preferences for eco-friendly products and the potential for cost savings in production.
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Overview:
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bottled Water in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bottled Water in Egypt?
- To what extent are health considerations impacting consumption of Bottled Water in Egypt?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Bottled Water in Egypt?
- Which are the leading brands in Bottled Water in Egypt?
- What potential exists for multinational or domestic soft drinks companies to expand in Egypt?
- How are products distributed in Bottled Water in Egypt?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Bottled Water?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Bottled Water in Egypt - Category analysis
KEY DATA FINDINGS
As some consumers boycott global brands, demand increases for local products
Growth for bulk water sales as concerns rise over the quality of tap water
Nestlé focuses on rising demand for smaller, on-the-go bottles
Growing preferences for local brands, as affordability and national pride drives sales
Prices for bottled water rises across the early forecast period
Sustainable packaging increasingly appeals to consumers in Egypt
Soft Drinks in Egypt - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Egypt
DISCLAIMER
The following categories and subcategories are included:
Bottled Water
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bottled Water research and analysis database.
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