PROSPECTS AND OPPORTUNITIES
Economic concerns to continue to limit retail volume growth potential
Laundry care in Morocco is projected to see slight-to-moderate retail volume growth during the forecast period. There is likely to remain a focus on perceived necessary laundry care products, such as bar and hand wash detergents and powder detergents, although non-primary options like laundry aids and liquid fabric softeners offer growth opportunities from relatively low bases.
Ongoing shift to automatic detergents to hinder the demand for bar and hand wash detergents
Over the forecast period, retail volume sales of bar detergents are projected to continue on a downward trajectory. Meanwhile, only a slow rebound in demand is anticipated for hand wash detergents as the forecast period progresses.
Domestic players to continue to gain momentum
Domestic brands have gradually increased their presence and gained retail value shares in laundry detergents. In this vein, Distra and Ama Detergents have gained traction in powder detergents and hand wash detergents.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Morocco?
- Which are the leading brands in Laundry Care in Morocco?
- How are products distributed in Laundry Care in Morocco?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Morocco - Category analysis
KEY DATA FINDINGS
Promotions help to stimulate a demand for fabric softeners and liquid detergents
Rising household penetration of automatic washing machines dampens the demand for bar and hand wash detergents
Unilever leverages large pack sizes to gain ground on Procter & Gamble
Economic concerns to continue to limit retail volume growth potential
Ongoing shift to automatic detergents to hinder the demand for bar and hand wash detergents
Domestic players to continue to gain momentum
Home Care in Morocco - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
-
- Dryer Sheets
- Liquid Fabric Softeners
-
- Colour Safe Laundry Bleach
- Fabric Fresheners
-
- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
-
- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
-
-
-
- Standard Powder Detergents
- Concentrated Powder Detergents
-
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
-
- Standard Liquid Detergents
- Concentrated Liquid Detergents
-
-
- Standard Powder Detergents
- Standard Liquid Detergents
-
- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
-
- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
-
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!