PROSPECTS AND OPPORTUNITIES
Private label set to gain value share over the forecast period
Private label products are expected to continue gaining value share within laundry care during the forecast period. Guatemalan consumers are increasingly recognising private label options as offering excellent value for money, which will drive their popularity.
Bar detergents will continue to lead
Bar detergents is projected to remain the largest segment within laundry care in Guatemala throughout the forecast period, underpinned by the products’ long-standing tradition and widespread household penetration. Despite its continued lead, the proportion of value sales attributed to bar detergents is expected to decline over the forecast period.
Small local grocers anticipated to face greater challenges
While small local grocers is expected to maintain a dominant position in laundry care sales, the channel’s performance is likely to lag behind that of modern grocery retailers over the forecast period. The growing availability and appeal of private label options in hypermarkets and supermarkets will contribute to the stronger growth of these modern channels.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Guatemala?
- Which are the leading brands in Laundry Care in Guatemala?
- How are products distributed in Laundry Care in Guatemala?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Guatemala - Category analysis
KEY DATA FINDINGS
Lower prices boost demand for laundry care products in 2024
Henkel threatens La Popular’s leadership
Liquid detergents gains ground over powder options
Private label set to gain value share over the forecast period
Bar detergents will continue to lead
Small local grocers anticipated to face greater challenges
Home Care in Guatemala - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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