PROSPECTS AND OPPORTUNITIES
Urban population growth and improvements in the economy are expected to support positive results
Over the forecast period, laundry care in Nigeria is expected to experience moderate, positive growth in both volume and value terms. The demand for laundry care products will continue to be driven by their essential nature, with an increasing urban population and a growing workforce further propelling the need for more effective laundry solutions.
Hand wash detergents is expected to continue driving overall growth
The most significant driver of growth in laundry care over the forecast period is likely to remain hand wash detergents. As Nigeria’s working and middle-class population continue to grow, they are expected to favour these products due to their convenience compared to bar detergents, which lower-income consumers prefer.
Niche categories such as carpet cleaners and automatic detergents will post a strong performance
Niche categories within laundry care are expected to experience stronger growth rates over the forecast period, in line with income growth among certain segments of the Nigerian population, many of whom are increasingly able to afford more specialised laundry care products. Carpet cleaners and fabric softeners are anticipated to see the most significant volume increases, while fabric fresheners, liquid detergents, and detergent tablets are also projected to grow strongly.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Nigeria?
- Which are the leading brands in Laundry Care in Nigeria?
- How are products distributed in Laundry Care in Nigeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Nigeria - Category analysis
KEY DATA FINDINGS
The essential nature of laundry care supports its strong performance in 2024
Strong competitive activity benefits sales of hand wash and bar detergents
Laundry service providers support sales of automatic detergents
Urban population growth and improvements in the economy are expected to support positive results
Hand wash detergents is expected to continue driving overall growth
Niche categories such as carpet cleaners and automatic detergents will post a strong performance
Home Care in Nigeria - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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