Competitive Landscape
New Entrants Challenge Leading Players
Laundry care in Nigeria is relatively concentrated, with the top three players – Eko Supreme Nigeria Ltd, Aspira Nigeria Ltd and Procter & Gamble Nigeria Ltd – holding a insert a so we say a 57% value share at the end of the review period.57% share.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Nigeria?
- Which are the leading brands in Laundry Care in Nigeria?
- How are products distributed in Laundry Care in Nigeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Nigeria - Category analysis
Key Data Insights
Multifunctionality in Laundry Detergents Drives Innovation and Growth
Multifunctionality in Laundry Detergents Drives Innovation and Growth
Waw Complete 5-In-1 Offers Affordable Prices and Different Pack Sizes
Evolving Product Formats Increase Affordability and Strengthen Local Brands
Mood-Boosting Ingredients Add Value Amid Tightening Consumer Budgets
Consumers Expected to Seek Value-Added Laundry Products as Economy Improves
Local Brands Set to Drive Laundry Detergent and Niche Category Growth
Multi-Purpose Positioning and Marketing Expected to Boost Competition
New Entrants Challenge Leading Players
Small Local Grocers Leads Laundry Care Distribution
E-Commerce Gains Traction in Laundry Care Distribution through Third-Party Platforms
Home Care in Nigeria - Industry Overview
Affordable Brands Drive Sales Amid Challenging Economic Conditions
Key Data Insights
Affordable Brands Drive Sales Amid Challenging Economic Conditions
Laundry Care Dominates with Evolving Formats
Multifunctionality and Affordability Drive Innovation
Affordable, Premium Brands and Urbanisation to Drive Home Care Growth
Laundry Care to Maintain Leading Position with Evolving Formats
Niche Categories Expected to Drive Growth with Task-Specific Products
Rising Economic Improvement Predicted to Shape Competitive Dynamics
Local Brands Pose Challenge To Multinationals
New Local Entrants Cause Shifts in Market Dynamics
Small Local Grocers Leads Home Care Distribution
Retail E-Commerce Grows Despite Limited Consumer Trust
Country Reports Disclaimer
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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