PROSPECTS AND OPPORTUNITIES
Sustainability will remain a key driver of development throughout the forecast period
Over the forecast period, sustainability is expected to play an increasingly important role in shaping consumer choices in Australia’s laundry care market. A growing number of households are prioritising eco-friendly options, creating demand for products that align with environmental values.
Laundry care to see increased cost-driven simplification
Cost pressures are likely to remain a significant influence on Australian consumers’ purchasing decisions when it comes to laundry care. Simplified, cost-effective solutions such as all-in-one products and private label alternatives will continue to gain ground, with the consistent performance and affordability of private label products ensuring their appeal to budget-conscious consumers.
Sustained focus on efficacy in laundry care to support growth in liquid tablet detergents
Product efficacy will remain a key focus for both consumers and manufacturers in the Australian laundry care market. Brands are expected to continue investing in innovative formulations that prioritise stain removal, cleaning power and energy efficiency.
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Overview:
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Laundry Care in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Laundry Care in Australia?
- Which are the leading brands in Laundry Care in Australia?
- How are products distributed in Laundry Care in Australia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Laundry Care in Australia - Category analysis
KEY DATA FINDINGS
Price sensitivity and downtrading seen throughout laundry care in 2024
Preference for multi-purpose products increases
Innovation focuses on energy-saving and efficiency
Sustainability will remain a key driver of development throughout the forecast period
Laundry care to see increased cost-driven simplification
Sustained focus on efficacy in laundry care to support growth in liquid tablet detergents
Home Care in Australia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Laundry Care
- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
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- Colour Safe Laundry Bleach
- Fabric Fresheners
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- In-Wash Spot and Stain Removers
- Pre-Wash Spot and Stain Removers
- Starch/Ironing Aids
- Water Softeners
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- Blues/Bluing
- Colour Catchers
- Colour Enhancers
- Laundry Sanitiser
- Scent Booster
- Whiteners
- Other Other Laundry Aids
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- Standard Powder Detergents
- Concentrated Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Standard Liquid Detergents
- Concentrated Liquid Detergents
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- Standard Powder Detergents
- Standard Liquid Detergents
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- Concentrated Powder Detergents
- Concentrated Liquid Detergents
- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
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- Bar Detergents
- Hand Wash Detergents
- Fine Fabric Detergents
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Laundry Care research and analysis database.
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