PROSPECTS AND OPPORTUNITIES
Digestive health concerns and the emergence of kombucha
Guatemalans are increasingly aware of the importance of digestive health and the benefits of kombucha. A number of small local players already offer artisanal-style packaged kombucha brands, including Mother Nature, La Kombucha, Kaldi Kombucha and Gut Kombucha.
RTD tea for children holds promising potential
Although RTD tea generally seeks to position itself as a product that is aimed at adults, the Guatemalan market has seen the launch of products aimed at children. The Fruvita brand offers single serve 200ml tetra-packs in iced tea options with flavours such as raspberry and peach, and with cartoon figures featuring on its packaging.
Room for premium brands with differentiated claims
Whilst affordable brands and larger formats are gaining ground due to the rising cost of living in Guatemala, there is room for the development of niche brands with more specific health benefits as certain consumer segments are regularly seeking healthier food and beverage options. The Steaz brand, for instance, is an antioxidant drink made with organic green tea.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Guatemala?
- To what extent are health considerations impacting consumption of RTD Tea in Guatemala?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Guatemala?
- Which are the leading brands in RTD Tea in Guatemala?
- What potential exists for multinational or domestic soft drinks companies to expand in Guatemala?
- How are products distributed in RTD Tea in Guatemala?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Guatemala - Category analysis
KEY DATA FINDINGS
RTD tea appeals to younger generations of Guatemalans
RTD teas strengthen their position as an alternative to juices
Expansion of reduced sugar options
Digestive health concerns and the emergence of kombucha
RTD tea for children holds promising potential
Room for premium brands with differentiated claims
Soft Drinks in Guatemala - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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