PROSPECTS AND OPPORTUNITIES
Coca-Cola’s Fuze Tea expected to remain the leader
With limited innovation in RTD tea in Mexico, and the negligible presence of carbonated RTD tea and kombucha, the leading brands of still RTD tea are expected to maintain their positions over the forecast period. Fuze Tea, which is the current leader, is available through most distribution channels, and it is presented as an alternative to the other soft drinks offered by Coca-Cola.
The expansion of retailers to increase the availability of private label
The share of private label is expected to remain negligible in RTD tea in Mexico in 2024, but this might change over the forecast period. There are already some retailers offering private label RTD tea, such as HEB, while the expansion of discounters such as 3B, Aurrera, and Bara, is likely to drive the availability of private label, as well as increase the share of distribution accounted for by discounters.
Competition from other categories to become a major challenge
Innovation has been observed in other soft drinks categories in Mexico, and this might become an important threat to growth for RTD tea over the forecast period, especially as sports drinks, energy drinks, and bottled water all compete for similar consumption occasions. In this regard, RTD tea seems to be less attractive because it is perceived as high in sugar, less natural than bottled water, and less functional than sports drinks and energy drinks.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Mexico?
- To what extent are health considerations impacting consumption of RTD Tea in Mexico?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Mexico?
- Which are the leading brands in RTD Tea in Mexico?
- What potential exists for multinational or domestic soft drinks companies to expand in Mexico?
- How are products distributed in RTD Tea in Mexico?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Mexico - Category analysis
KEY DATA FINDINGS
RTD tea sees slower growth due to innovation in other beverage categories
Manufacturers focus on promotions and offers
High temperatures is an important driver of growth
Coca-Cola’s Fuze Tea expected to remain the leader
The expansion of retailers to increase the availability of private label
Competition from other categories to become a major challenge
Soft Drinks in Mexico - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Mexico
Trends
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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