PROSPECTS AND OPPORTUNITIES
Further innovation expected, with focus on reduced sugar formulations
Sales of RTD tea in Saudi Arabia are expected to continue growing steadily in both off-trade and on-trade volume terms over the forecast period. Following the success of these beverages in recent years, manufacturers are likely to expand their product offerings, introducing new varieties to meet evolving consumer preferences.
Sustained focus on Gen Z
With a significant portion of Saudi Arabia's population under the age of 30, many RTD tea brands are increasingly focusing their marketing efforts on Generation Z. This demographic, which is highly engaged with digital platforms and social media, represents a growing segment of the consumer base that values convenience, health-conscious products, and unique flavour experiences.
Local players will continue to emerge, boosting competition in the market
Local players will continue to gain prominence in Saudi Arabia's RTD tea market during the forecast period, with brands like Nai, Marai’s Ice Leaf, and the recently launched Zoi Ice Tea expanding the competitive landscape. These local brands are diversifying the market by offering a range of products, flavours, and formulations tailored to regional tastes and preferences, helping to meet the growing consumer demand for variety and innovation.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Saudi Arabia?
- To what extent are health considerations impacting consumption of RTD Tea in Saudi Arabia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Saudi Arabia?
- Which are the leading brands in RTD Tea in Saudi Arabia?
- What potential exists for multinational or domestic soft drinks companies to expand in Saudi Arabia?
- How are products distributed in RTD Tea in Saudi Arabia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Saudi Arabia - Category analysis
KEY DATA FINDINGS
High summer temperatures drive growth
Leader Lipton shapes evolution of the market
New players enter the market
Further innovation expected, with focus on reduced sugar formulations
Sustained focus on Gen Z
Local players will continue to emerge, boosting competition in the market
Soft Drinks in Saudi Arabia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Saudi Arabia
Trends
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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