COMPETITIVE LANDSCAPE
Lipton leads with a focus on zero sugar variants and youth-centric marketing
Lipton remains synonymous with RTD tea in Saudi Arabia, and extended its dominance in off-trade volume terms in 2025. Its popularity endures through strong brand recognition, extensive distribution, and continuous flavour innovation, particularly with its successful zero added sugar and low calorie lines.
Almarai sees strong growth in RTD tea through innovation and diversification
Despite rising from a low base, second-placed Ice Leaf from Almarai Co Ltd demonstrated the strongest growth in RTD tea in off-trade volume terms in 2025. Offering flavours like Peach & Hibiscus, Lemon & Elderflower, and Green Tea & Moroccan Mint, Ice Leaf positions itself as a healthier option, thanks to its natural ingredients, absence of preservatives, and vitamin C content.
Local innovation and niche imports transform RTD tea in Saudi Arabia
The competitive landscape of RTD tea in Saudi Arabia is experiencing diversification, with the growth of local players. Recent launch Zoi, from Noa Beverages Co, produced by Gulf Union Food, has rapidly established a presence across all retail channels.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Saudi Arabia?
- To what extent are health considerations impacting consumption of RTD Tea in Saudi Arabia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Saudi Arabia?
- Which are the leading brands in RTD Tea in Saudi Arabia?
- What potential exists for multinational or domestic soft drinks companies to expand in Saudi Arabia?
- How are products distributed in RTD Tea in Saudi Arabia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Dynamic growth fuelled by health trends, and poised for further expansion
Double-digit growth driven by climate, convenience, and health trends
Still RTD tea dominates, with emerging flavours gaining traction
RTD tea set for expansion driven by health and premiumisation
Navigating Saudi Arabia's evolving sugar tax landscape
RTD tea to leverage online platforms and Vision 2030 for on-trade growth
Lipton leads with a focus on zero sugar variants and youth-centric marketing
Almarai sees strong growth in RTD tea through innovation and diversification
Local innovation and niche imports transform RTD tea in Saudi Arabia
Small local grocers leads, but supermarkets expands its reach
Discounters sees growth in RTD tea with expanding reach and diverse offerings
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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