COMPETITIVE LANDSCAPE
Frequent stock shortages and intermittent availability of brands weaken customer loyalty
In 2022, one of the leading brands, Lipton, left the RTD tea category in the Dominican Republic, and since then, competitive growth in the category has been slow, with a limited product offering. The category has a high dependence on imports, with frequent stock shortages and intermittent availability of brands.
Hatsu positions itself as a wellness-oriented option
Seeking to attract niche segments with higher purchasing power and a strong interest in functional soft drinks, the imported Hatsu brand from Postobón SA has positioned itself as a wellness-oriented option. The brand emphasises benefits such as antioxidant-rich tea and no added sugar, while appealing to consumers through exotic flavours like mangosteen and pomegranate.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Dominican Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Dominican Republic?
- To what extent are health considerations impacting consumption of RTD Tea in Dominican Republic?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Dominican Republic?
- Which are the leading brands in RTD Tea in Dominican Republic?
- What potential exists for multinational or domestic soft drinks companies to expand in Dominican Republic?
- How are products distributed in RTD Tea in Dominican Republic?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Dominican Republic - Category analysis
KEY DATA FINDINGS
RTD tea remains a small, declining category with limited availability
RTD tea struggles to gain traction in the Dominican Republic
Affordable powder tea limits the development of RTD options
RTD sparkling tea has the potential to appeal to Dominicans
RTDs with functional benefits expected to enter the market
Frequent stock shortages and intermittent availability of brands weaken customer loyalty
Hatsu positions itself as a wellness-oriented option
Distribution of RTD tea brands remains limited and inconsistent
Supermarket chains offer special online discounts and promotions
Soft Drinks in Dominican Republic - Industry Overview
Volume sales of soft drinks continue to perform well in 2025
KEY DATA FINDINGS
Many consumers continue to prioritise indulgence over health considerations
Rising demand for soft drinks offering targeted functional benefits
Energy-boosting properties increasingly desired
Steady growth anticipated over the forecast years
Rising demand for rapid rehydration and functional properties
Younger consumers increasingly value environmental responsibility
Traditional “colmados” will remain a key channel due to their significant cultural importance
Industrias San Miguel del Caribe leads, offering competitive prices and products that appeal to local taste preferences
Coca-Cola’s distinctive flavour profile resonates with consumers
Refrescos Nacionales performs strongly
Small local grocers, "colmados", lead with their widespread presence throughout the country
Supermarkets benefit from new stores, and private label development
Steady growth of e-commerce
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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