PROSPECTS AND OPPORTUNITIES
There is limited growth potential for Still RTD tea across the next five years
The future of Still RTD tea in Ukraine appears constrained, especially given the current economic challenges and rising prices. Consumers are becoming more cost-conscious and increasingly turning to homemade beverages like chilled fruit teas and compotes, which offer a similar refreshment at a fraction of the cost.
Bubble tea will continue to gain ground among Generation Z consumers
Bubble tea has quickly become a popular trend in Ukraine, especially among teenagers and Generation Z. Its striking appearance and customisable nature has gained significant traction on social media platforms like Instagram and TikTok.
Health and wellness benefits drive product innovation to align with consumer demands
Across the forecast period, the increasing focus on health and wellness will drive innovation within the RTD tea and kombucha categories. In Still RTD tea, brands like Jaffa Ice Tea offer lower-sugar, low-calorie options with no preservatives.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Ukraine?
- To what extent are health considerations impacting consumption of RTD Tea in Ukraine?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Ukraine?
- Which are the leading brands in RTD Tea in Ukraine?
- What potential exists for multinational or domestic soft drinks companies to expand in Ukraine?
- How are products distributed in RTD Tea in Ukraine?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Ukraine - Category analysis
KEY DATA FINDINGS
Lack of innovation and limited price promotions hinder stronger growth in RTD tea
Limited assortment in Still RTD tea as consumers shift toward healthier alternatives
Private label rises as leader Coca-Cola and Erlan ZAT face disruptions
There is limited growth potential for Still RTD tea across the next five years
Bubble tea will continue to gain ground among Generation Z consumers
Health and wellness benefits drive product innovation to align with consumer demands
Soft Drinks in Ukraine - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Ukraine
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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