PROSPECTS AND OPPORTUNITIES
Recovery of tourism to drive on-trade growth
RTD tea in Georgia is projected to maintain its growth momentum in 2025 and beyond, with volume sales forecasted to rise at a compound annual growth rate (CAGR) of 6%. On-trade sales are expected to recover strongly, driven by the revival of tourism, which will boost demand in cafes, restaurants, and other hospitality venues.
Sustained dominance of leading players
Competition within the RTD tea category is forecasted to remain relatively limited over the forecast period, with leading brands like Lipton and Fuze Tea likely to retain their dominant positions. Their success will continue to be underpinned by broad product assortments, strong brand recognition, and wide distribution networks in modern grocery retail.
Market expansion and modern trade development
RTD tea sales are expected to grow steadily as the market remains far from saturation. The leading brands will continue to benefit from their established distribution networks and consumer trust, which are critical advantages in a developing market.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Georgia?
- To what extent are health considerations impacting consumption of RTD Tea in Georgia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Georgia?
- Which are the leading brands in RTD Tea in Georgia?
- What potential exists for multinational or domestic soft drinks companies to expand in Georgia?
- How are products distributed in RTD Tea in Georgia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Georgia - Category analysis
KEY DATA FINDINGS
Growth in reduced-sugar RTD tea
Dominance of key players in a concentrated area
Challenges for local producers in scaling RTD tea production
Recovery of tourism to drive on-trade growth
Sustained dominance of leading players
Market expansion and modern trade development
Soft Drinks in Georgia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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