COMPETITIVE LANDSCAPE
Coca-Cola leads with Fuse Tea
Coca-Cola Bottlers Georgia Ltd is the leading player in RTD tea in Georgia in off-trade volume terms, underpinned by its Fuse Tea brand. Fuse Tea is supported by Coca-Cola’s extensive distribution network, ensuring broad availability across the country.
Unilever leads growth with Lipton Ice Tea
Unilever Group is the fastest-growing player in RTD tea, led by its Lipton Ice Tea brand. Lipton Ice enjoys wide availability across modern grocery retailers and is frequently subject to price discounts of more than 20% to stimulate sales.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Georgia?
- To what extent are health considerations impacting consumption of RTD Tea in Georgia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Georgia?
- Which are the leading brands in RTD Tea in Georgia?
- What potential exists for multinational or domestic soft drinks companies to expand in Georgia?
- How are products distributed in RTD Tea in Georgia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Georgia - Category analysis
KEY DATA FINDINGS
RTD tea benefits from health trends and convenience-led consumption
Robust growth for RTD tea as consumers seek perceived healthier alternatives
Reduced sugar RTD tea remains undeveloped
Steady growth for RTD tea, supported by shift away from perceived high-sugar carbonates and expansion of modern retail
Growing presence of reduced sugar alternatives
Category will face increasing price pressure
Coca-Cola leads with Fuse Tea
Unilever leads growth with Lipton Ice Tea
Convenience stores lead sales
Retailers expand their networks
Soft Drinks in Georgia - Industry Overview
Convenience, affordability, and health drive sales
KEY DATA FINDINGS
Continued growth for soft drinks
Gradual shift towards healthier choices
Consumers prioritise affordability amid mounting cost-of-living pressures
Forecast steady growth despite price increases
Convenience will be key innovation driver
Further expansion of modern grocery retail will increase competitive pressures
Coca-Cola strengthens leadership through marketing and chiller cabinet expansion
Caffeine-focused brands see strong performance
Growing presence of parallel imports
Convenience stores remains leading distribution channel
E-commerce registers rapid growth
Retailers’ optimisation strategies pose challenges for soft drinks players
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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