PROSPECTS AND OPPORTUNITIES
Low sugar and sugar-free variants may attract more health-conscious consumers over the forecast period
Volume growth for RTD tea is expected to remain modest but stable over the forecast period. The low sugar content of most RTD recipes may help strengthen the category’s appeal among health-conscious local consumers who are moving away from other types of soft drinks with typically higher sugar content.
RTD tea faces ongoing threat from other soft drinks categories in the years ahead
However, limiting factors for growth include growing competition from other types of soft drinks. This includes alternative products such as flavoured and functional bottled water, with some brands focusing on recipes with tea extracts, natural or reduced sugar energy and sports drinks, and potentially even reduced-calorie or reduced-sugar carbonates.
Competitive landscape set to remain stable, with new entrants limited
The current competitive landscape is expected to remain fairly stable in terms of key players and their rankings. New entrants are likely to remain niche, despite efforts by music and social media influencers to launch brands.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Switzerland?
- To what extent are health considerations impacting consumption of RTD Tea in Switzerland?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Switzerland?
- Which are the leading brands in RTD Tea in Switzerland?
- What potential exists for multinational or domestic soft drinks companies to expand in Switzerland?
- How are products distributed in RTD Tea in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Switzerland - Category analysis
KEY DATA FINDINGS
Still RTD drives modest volume and value growth in 2024
Mate-based RTD tea remains popular thanks to its natural caffeine content
Migros and Coop prevail once again in 2024 thanks to wide product selection across the price spectrum
Low sugar and sugar-free variants may attract more health-conscious consumers over the forecast period
RTD tea faces ongoing threat from other soft drinks categories in the years ahead
Competitive landscape set to remain stable, with new entrants limited
Soft Drinks in Switzerland - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Switzerland
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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