COMPETITIVE LANDSCAPE
Rising penetration of private label
Due to its large and growing selection of private label products, Migros Genossenschaftsbund eG maintained a strong position in RTD tea in Switzerland, where its Kult Ice Tea brand holds well over one-third of volume sales. The retailer’s product portfolio is comprised of a variety of different flavours and types, including RTD tea made from black tea, green tea and Mate tea which continues to grow in popularity among Swiss consumers.
Coca-Cola Beverages Suisse SA holds a leading position with Nestea and Fuze
Among leading brand manufacturers, Coca-Cola Beverages Suisse SA maintained its strong position with renowned brands such as Nestea and Fuze. These are internationally recognised brands that are widely available across various retail and on-trade channels further contributing to their level of brand recognition and familiarity.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Switzerland?
- To what extent are health considerations impacting consumption of RTD Tea in Switzerland?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Switzerland?
- Which are the leading brands in RTD Tea in Switzerland?
- What potential exists for multinational or domestic soft drinks companies to expand in Switzerland?
- How are products distributed in RTD Tea in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Switzerland - Category analysis
KEY DATA FINDINGS
Retailers lead the development of RTD tea
Wider variety of products attracts consumer interest
Still RTD tea remains the preferred option
More brands set to capitalise on performance of RTD tea
Products will be shaped by modern lifestyles
Sustainable features to be weaved into developments
Rising penetration of private label
Coca-Cola Beverages Suisse SA holds a leading position with Nestea and Fuze
Grocery retailers have a strong advantage
On-the-go retail channels enjoy growth
Soft Drinks in Switzerland - Industry Overview
Solid performance for soft drinks
KEY DATA FINDINGS
Functional products in demand as health-focus continues to shape demand
Economic conditions weigh on category performance
Sustainability drives consumers towards local products
Slower volume growth is anticipated
Strong preference for local and Swiss-made products
Stability in channel and outlet preferences
Grocery retailers lead with extensive private label range
Intelligentfood Schweiz AG enjoys strong growth
Supermarket channel holds majority of retail value share
Vending and retail e-commerce makes strides
Foodservice struggles in comparison to the retail trade
Fountain sales in Switzerland
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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