PROSPECTS AND OPPORTUNITIES
New ingredients and functionalities expected to be seen in RTD tea
RTD tea is expected to maintain steady off-trade volume growth in Brazil in the forecast period, with sales set to increase across all categories. One factor is likely to be the launch of further functional beverages, which have become more popular in the country, with innovations seen through the introduction of new ingredients.
Kombucha has growth potential, especially with rising production
Carbonated RTD and kombucha is set to see a positive off-trade volume CAGR in Brazil in the forecast period. In particular, the production of kombucha has been growing, thanks to a high number of small producers which place an emphasis on creative flavours and local ingredients.
Mixology on the horizon for RTD tea
The craft of mixology, which combines technical skill and creativity in cocktail making, has seen significant growth in Brazil. This surge is being fuelled by rising demand for sophisticated drinks, and a greater appreciation of bartenders, leading to the emergence of specialised bars and cocktail competitions.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Brazil?
- To what extent are health considerations impacting consumption of RTD Tea in Brazil?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Brazil?
- Which are the leading brands in RTD Tea in Brazil?
- What potential exists for multinational or domestic soft drinks companies to expand in Brazil?
- How are products distributed in RTD Tea in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Brazil - Category analysis
KEY DATA FINDINGS
RTD tea expands the number of occasions for consumers to drink tea
New launches focus on expanding distribution, and new consumption occasions
Most sales of RTD tea remain through supermarkets and hypermarkets
New ingredients and functionalities expected to be seen in RTD tea
Kombucha has growth potential, especially with rising production
Mixology on the horizon for RTD tea
Soft Drinks in Brazil - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Brazil
Trends
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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