COMPETITIVE LANDSCAPE
Distribution reach a key factor in brand performance
The top players and brands in RTD tea lead the dominant still format, with both regular and reduced sugar variants. Leão Júnior (GBO The Coca-Cola Co) is projected to see a significant increase in off-trade volume share over 2025, to consolidate its dominance of RTD in Brazil at the end of the review period.
Carbonated RTD tea and kombucha is a more fragmented category
Innovation in RTD tea has been more limited in comparison to other soft drinks categories. While small kombucha brands have emerged in both off- and on-trade outlets, this has fragmented the competitive landscape of carbonated RTD tea and kombucha.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Brazil?
- To what extent are health considerations impacting consumption of RTD Tea in Brazil?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Brazil?
- Which are the leading brands in RTD Tea in Brazil?
- What potential exists for multinational or domestic soft drinks companies to expand in Brazil?
- How are products distributed in RTD Tea in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Brazil - Category analysis
KEY DATA FINDINGS
RTD remains undeveloped as a category in Brazil
Regular still RTD tea continues to shape the category performance
Players look to widen consumption occasions
Positive growth forecast despite stronger competition with functional drinks
Natural ingredients and functional claims to be explored in RTD tea
Reduced sugar RTD tea to benefit from higher taxes on sugary beverages
Distribution reach a key factor in brand performance
Carbonated RTD tea and kombucha is a more fragmented category
Large modern grocery retailers dominate distribution
Players tend to bet on small local grocers for kombucha brands
Soft Drinks in Brazil - Industry Overview
Soft drinks shows resilience amid economic uncertainty
KEY DATA FINDINGS
Orange juice production issues see prices spike
Traditional categories perform well amid macroeconomic challenges
Health and wellness impacts consumers’ choices
Uncertainty to continue to impact soft drinks players and consumers
A “sin tax” would disrupt the industry
Health and wellness to shape the offer and sales development
Coca-Cola Indústrias leads an intensifying competitive landscape
Dynamic brand landscape in energy drinks
Distribution is shaped by the everyday demand for soft drinks
Retail continues to dominate soft drinks sales
Fountain sales in Brazil
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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