PROSPECTS AND OPPORTUNITIES
Growth driven by premium positioning
The forecast for RTD tea suggests a gradual recovery, driven primarily by premium positioning that appeals to high-income consumers. This product area, less affected by economic fluctuations, is expected to sustain growth in the short term.
Health and wellness trends offer growth potential
Uruguay's growing health and wellness trend presents a significant opportunity for RTD tea to expand its consumer base. As more individuals become health-conscious, they may seek alternatives to traditional carbonated beverages.
Innovation in functional and flavour profiles
The functional properties of tea, such as its links to coronary health and calming effects, align well with emerging consumer preferences for health-enhancing beverages. Leveraging these attributes, RTD tea manufacturers could expand into functional RTD teas, including kombucha and carbonated tea.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Uruguay?
- To what extent are health considerations impacting consumption of RTD Tea in Uruguay?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Uruguay?
- Which are the leading brands in RTD Tea in Uruguay?
- What potential exists for multinational or domestic soft drinks companies to expand in Uruguay?
- How are products distributed in RTD Tea in Uruguay?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Uruguay - Category analysis
KEY DATA FINDINGS
Moderate growth amidst limited popularity
Premium positioning limits broader appeal
Imported brands dominate RTD tea
Growth driven by premium positioning
Health and wellness trends offer growth potential
Innovation in functional and flavour profiles
Soft Drinks in Uruguay - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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