PROSPECTS AND OPPORTUNITIES
Sales expected to pick up again over the forecast period
RTD tea is expected to pick up again in off-trade volume sales over the forecast period, with the somewhat sluggish performance in 2024 attributed to poor weather conditions and inflationary pressures. The natural image of such products also aligns with prevailing health and wellness trends, which will help to support ongoing sales.
De-seasonalisation will help to support stronger sales
De-seasonalisation will help to support stronger sales in RTD tea, as such products to tend to be rather season specific, with momentum seen in spring and summer which slows down in autumn and winter. However, here we can note the unreliability of the seasons in relation to climate change, which could be both beneficial and challenging for the category, considering the seasonal factors.
Bubble tea expected to remain a successful niche
Bubble tea is expected to remain a successful niche in RTD tea over the forecast period, with this Asian trend taking off in various Western countries. Whereas bubble tea used to be mostly available in specialised ethnic stores, convenience stores, and some forecourt retailers, it is becoming more widely available through modern grocery channels such as supermarkets – including with kits to make bubble tea at home, and in various formats such as cups, PET, or glass bottles.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in France?
- To what extent are health considerations impacting consumption of RTD Tea in France?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in France?
- Which are the leading brands in RTD Tea in France?
- What potential exists for multinational or domestic soft drinks companies to expand in France?
- How are products distributed in RTD Tea in France?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in France - Category analysis
KEY DATA FINDINGS
Sluggish growth attributed to a confluence of factors
Healthier recipes and more sustainable packaging are key to sales
Lipton and Fuze Tea maintain their leading places
Sales expected to pick up again over the forecast period
De-seasonalisation will help to support stronger sales
Bubble tea expected to remain a successful niche
Soft Drinks in France - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in France
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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