COMPETITIVE LANDSCAPE
Lipton's challenges amidst delisting and weather impacts
In 2025, PepsiCo France SNC maintained its position as the leading company within RTD tea, primarily driven by its local representation of leading brand, Lipton, for Unilever Group. The company's portfolio includes Lipton Iced Tea Light, while it introduced Lipton Sparkling in early 2025, which replaced the earlier Lipton Liptonic line.
Innovation and health drive competition with the rise of sustainable brands
Starwell SAS and Solinest SAS proved to be particularly dynamic companies within the competitive landscape of RTD tea in 2025. Starwell SAS provided robust support and introduced new flavours for the Arizona brand, which was recognised for its appealing packaging and accessible unit price.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in France?
- To what extent are health considerations impacting consumption of RTD Tea in France?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in France?
- Which are the leading brands in RTD Tea in France?
- What potential exists for multinational or domestic soft drinks companies to expand in France?
- How are products distributed in RTD Tea in France?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in France - Category analysis
KEY DATA FINDINGS
Resurgence, innovation, and future growth for RTD tea in France
New explosion of sales after a disappointing performance in 2024
Reduced sugar variants lead growth amidst health trends
Innovation, health trends, and sustainable packaging to drive future growth
Functional drinks, strategic partnerships, and emerging technologies
Kombucha's influencer-led revival
Lipton's challenges amidst delisting and weather impacts
Innovation and health drive competition with the rise of sustainable brands
Hypermarkets leads but loses ground to alternative channels
E-commerce’s gain driven by convenience and competitive pricing
Soft Drinks in France - Industry Overview
Growth amidst economic caution, health concerns, and innovation
KEY DATA FINDINGS
Weather-driven growth amidst economic caution and shifting trends
Sugar concerns and "soda tax" impact
Illegal practices and increased regulatory scrutiny
Health and wellness drives new soft drink innovations in France
Soft drinks in France must navigate climate, taxes, and health trends
Economic headwinds versus event-driven recovery
Sustainability challenges and the rise of non-alcoholic options
Neptune strengthens lead in soft drinks with Cristaline's success; Coca-Cola navigates sugar concerns and supply disruptions
Red Bull's dynamic performance and strategic success in energy drinks
Hypermarkets leads distribution amidst fierce price competition
Dynamic channel performance sees forecourts surge and e-commerce evolve
Foodservice vs retail split
Fountain sales in France
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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