PROSPECTS AND OPPORTUNITIES
Premium brands projected to see the most dynamic growth
RTD tea is expected to continue showing steady growth in off- and on-trade volume terms over the forecast period. While mainstream brands like Mr Tea and Fuze Tea will likely continue to lead they could lose share to premium brands.
Kombucha likely to see growing demand but it is unlikely to enter the mainstream
Kombucha is expected to gain popularity in Colombia due to the growing demand for natural products that promote gut health. The high probiotic content in kombucha is a major factor driving its appeal, while the category is also known for offering unique and exotic flavours.
Players focusing on expanding the number of consumption occasions to boost sales
When it comes to non-alcoholic drinks in Colombia there has been a change observed in the audience for these products. In sports drinks, for example, it is seen that consumption is no longer limited to athletes or those who take part in physical activity, with new options being launched to target party goers Although this trend has not yet been observed in RTD tea some brands are betting on developing a new audience for their products.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Colombia?
- To what extent are health considerations impacting consumption of RTD Tea in Colombia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Colombia?
- Which are the leading brands in RTD Tea in Colombia?
- What potential exists for multinational or domestic soft drinks companies to expand in Colombia?
- How are products distributed in RTD Tea in Colombia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Colombia - Category analysis
KEY DATA FINDINGS
Price rises and competition from flavoured bottled water limits the growth or RTD tea in 2024
Premium brands benefiting from healthier image
Kombucha benefits from increasing visibility but sales remain low
Premium brands projected to see the most dynamic growth
Kombucha likely to see growing demand but it is unlikely to enter the mainstream
Players focusing on expanding the number of consumption occasions to boost sales
Soft Drinks in Colombia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Colombia
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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