COMPETITIVE LANDSCAPE
Coca-Cola leads with Fuze Tea
Coca-Cola HBC Latvia SIA is the largest company in RTD tea in Latvia, with the largest off-trade RTD volume share, underpinned by its global Fuze Tea brand. Fuze Tea offers a blend of sustainably sourced tea extracts, fruit flavours, and botanical notes, positioning itself as a lighter, flavourful alternative to traditional carbonates.
Rimi gains traction with private label offerings
Rimi Latvia SIA is the fastest-growing company in RTD tea with its private label green and black tea offerings. Growth is driven by competitive pricing and wide availability across Rimi’s extensive store network.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Latvia?
- To what extent are health considerations impacting consumption of RTD Tea in Latvia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Latvia?
- Which are the leading brands in RTD Tea in Latvia?
- What potential exists for multinational or domestic soft drinks companies to expand in Latvia?
- How are products distributed in RTD Tea in Latvia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Latvia - Category analysis
KEY DATA FINDINGS
RTD tea faces ongoing challenges
RTD tea continues to lose ground
Reduced sugar offerings show greater resilience
RTD tea will register disappointing performance
Innovation, including health-focused offerings, will drive growth
Excise tax hike likely to impact sales of regular RTD tea
Coca-Cola leads with Fuze Tea
Rimi gains traction with private label offerings
Supermarkets retains leading position
Discounters continues to grow its share
Soft Drinks in Latvia - Industry Overview
Challenging year for soft drinks
KEY DATA FINDINGS
Cold summer temperatures impact demand
Energy drinks registers strong performance
Juice continues to struggle
Modest recovery for soft drinks
Added-value categories to drive future growth
Excise duty increase will reshape soft drinks market
Cido Grupa and Cola-Cola dominate sales
Aldaris AS leads growth with Vichy bottled water
Supermarkets remains largest channel
Discounters gains traction
E-commerce expands from low base
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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