PROSPECTS AND OPPORTUNITIES
Muted volume growth over forecast period
RTD tea will register muted volume growth over the forecast period, as the novelty factor of other emerging soft drinks such as sports drinks and RTD coffee takes volume sales away from RTD tea. Its reputation as having high sugar content will also continue to dampen volume sales.
Continuing focus on healthier positioning
As with other soft drinks, there will continue to be an emphasis on a healthier positioning, with claims such as low sugar, high in antioxidants and containing vitamins and minerals seeing increasing visibility. In addition, there will be increasing claims such as organic or made with natural ingredients.
Flavour key battleground
With flavours being the main novelty in RTD tea, players will continue to launch exotic flavours to keep consumers engaged. By experimenting with flavours, brands can differentiate themselves, cater to evolving consumer tastes, and attract a broader, more diverse customer base.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Latvia?
- To what extent are health considerations impacting consumption of RTD Tea in Latvia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Latvia?
- Which are the leading brands in RTD Tea in Latvia?
- What potential exists for multinational or domestic soft drinks companies to expand in Latvia?
- How are products distributed in RTD Tea in Latvia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Latvia - Category analysis
KEY DATA FINDINGS
Volume sales fall for RTD tea
Increasing demand for kombucha
Coca-Cola leads but local brands also have sizeable foothold
Muted volume growth over forecast period
Continuing focus on healthier positioning
Flavour key battleground
Soft Drinks in Latvia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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