PROSPECTS AND OPPORTUNITIES
Continuing healthy growth over forecast period
RTD tea will continue to register healthy volume growth over the forecast period. However, it will remain a seasonal drink, with consumption mainly during the hot summer months.
Maxi Chai holds on to top position
Maxi Chai will continue to be the leading brand. Its long-standing presence is reflected in strong brand recognition and consumer loyalty.
Little demand for reduced sugar offerings
Reduced sugar RTD tea will remain niche, as consumers will continue to prefer sweeter drinks. The strong local preference for sugary drinks limits the appeal of low-sugar options, keeping demand for such products relatively low.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Kazakhstan?
- To what extent are health considerations impacting consumption of RTD Tea in Kazakhstan?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Kazakhstan?
- Which are the leading brands in RTD Tea in Kazakhstan?
- What potential exists for multinational or domestic soft drinks companies to expand in Kazakhstan?
- How are products distributed in RTD Tea in Kazakhstan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Kazakhstan - Category analysis
KEY DATA FINDINGS
RTD tea best performing soft drink in 2024
Wide range of flavours on offer
Galanz Bottlers remains the top player in RTD tea
Continuing healthy growth over forecast period
Maxi Chai holds on to top position
Little demand for reduced sugar offerings
Soft Drinks in Kazakhstan - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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