PROSPECTS AND OPPORTUNITIES
RTD tea is set to continue its strong growth trajectory over the forecast period
Lipton remains the leading brand in RTD tea in 2024, but the category is becoming increasingly fragmented, and offers further room for new brands to enter. Kombucha has now become more established and well-known across the UK.
Functionality and multipurpose drinks are expected to drive sales
The health and wellness trend is set to continue to have a strong influence on the development of RTD tea in the UK over the forecast period. Local consumers seek functional soft drinks with health benefits, and the functional trend is expected to continue impacting the development of new products as new need states emerge.
Increasing move away from alcohol towards soft drinks such as kombucha
The health and wellness movement is also having a major impact on alcohol consumption in the UK, with an increasing number of consumers moving away from alcoholic beverages and towards soft drinks offering appetising alternatives. Kombucha is often perceived as a sophisticated drink, both in terms of flavour and specific benefits.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in United Kingdom?
- To what extent are health considerations impacting consumption of RTD Tea in United Kingdom?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in United Kingdom?
- Which are the leading brands in RTD Tea in United Kingdom?
- What potential exists for multinational or domestic soft drinks companies to expand in United Kingdom?
- How are products distributed in RTD Tea in United Kingdom?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in the United Kingdom - Category analysis
KEY DATA FINDINGS
RTD tea continues to enjoy growing popularity in the UK
At-home consumption benefits RTD tea, along with promoting the can format
Kombucha continues to expand its appeal to health-conscious consumers
RTD tea is set to continue its strong growth trajectory over the forecast period
Functionality and multipurpose drinks are expected to drive sales
Increasing move away from alcohol towards soft drinks such as kombucha
Soft Drinks in the United Kingdom - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in the United Kingdom
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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