COMPETITIVE LANDSCAPE
Lipton continues to lead while innovation and new entrants reshape the RTD Tea market
The competitive landscape for RTD tea in the UK in 2025 is defined by both the dominance of established players and the rapid emergence of agile challengers. Britvic Soft Drinks Ltd has maintained its clear lead in RTD tea in 2025, leveraging its strong distribution network and brand equity, particularly through the Lipton brand.
Market becoming more fragmented as smaller players and private label vie for share
While Britvic continues to hold a strong lead, the RTD tea market has become increasingly dynamic and fragmented, with both leading brands from other categories and new entrants intensifying competition. One of the leading tea brands, Twinings, for example, made a notable impact with its functional carbonated RTD tea range which was launched in 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in United Kingdom?
- To what extent are health considerations impacting consumption of RTD Tea in United Kingdom?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in United Kingdom?
- Which are the leading brands in RTD Tea in United Kingdom?
- What potential exists for multinational or domestic soft drinks companies to expand in United Kingdom?
- How are products distributed in RTD Tea in United Kingdom?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in the United Kingdom - Category analysis
KEY DATA FINDINGS
Another strong year for sales of RTD tea
RTD tea successfully meets the demand for healthy and convenient refreshment
Carbonated RTD tea and kombucha offers a healthy alternative to alcohol and sugary drinks
RTD tea set to benefit from ongoing investment in innovation
Digitalisation and social media turn matcha and bubble tea from online trends to retail powerhouses
Targeted wellness and the rise of need states in functional RTD tea
Lipton continues to lead while innovation and new entrants reshape the RTD Tea market
Market becoming more fragmented as smaller players and private label vie for share
Supermarkets and convenience stores playing a key role in sales of RTD tea
E-commerce continues to present new sales and marketing opportunities
Soft Drinks in the United Kingdom - Industry Overview
Sales of soft drinks rise in 2025 with the focus on health and affordability
KEY DATA FINDINGS
Ongoing price pressures push players to innovate to maintain demand
Health, wellness and sustainability prominent drivers of new product development
Guilt-free indulgence a key trend in 2025
New product development and innovation likely to remain key growth drivers
Players set to lean on digital technology in a rapidly evolving market
New and forthcoming regulation set to impact company strategies within soft drinks
Coca-Cola retains a strong lead in soft drinks thanks to its broad brand portfolio
Monster Energy thriving while smaller players gain prominence in niche areas of the market
Affordability remains a key issue as supermarkets and hypermarkets dominate sales
Foodservice playing a key role in driving retail growth and innovation
Fountain sales in the United Kingdom
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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