COMPETITIVE LANDSCAPE
Vivaks holds on to tight lead, though Coca-Cola narrows gap
Local company Vivaks continues to lead, with its Viva Ice Tea brand, as its widespread presence continue to support volume sales. Vivaks was founded in 1994 and over the 30 years consumers have grown to know and trust the Viva brand.
Kozuvchanka gains most volume share
Major local company Kozuvchanka gains the most volume share in 2025, with its brand Sinalco, which is the leading brand in carbonates. The good reputation of Kozuvchanka within bottled water benefits the company in RTD tea.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in North Macedonia?
- To what extent are health considerations impacting consumption of RTD Tea in North Macedonia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in North Macedonia?
- Which are the leading brands in RTD Tea in North Macedonia?
- What potential exists for multinational or domestic soft drinks companies to expand in North Macedonia?
- How are products distributed in RTD Tea in North Macedonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in North Macedonia - Category analysis
KEY DATA FINDINGS
RTD tea benefits from shift away from carbonates
Moderate volume growth in 2025
Focus on flavour innovation and packaging
Moderate growth over forecast period
Increasing differentiation and premiumisation
Focus on health benefits, as well as flavour
Vivaks holds on to tight lead, though Coca-Cola narrows gap
Kozuvchanka gains most volume share
Supermarkets and small local grocers both sizeable
Some sales through foodservice
Soft Drinks in North Macedonia - Industry Overview
A shift to heathier soft drinks
KEY DATA FINDINGS
Muted picture in 2025
Continuing price sensitivity
Health and wellness claims enter the mainstream
Muted outlook over forecast period
Opportunities to add value
Both winners and losers
Fruvita gains most volume share
Small local grocers continue to dominate distribution
Retail e-commerce gains most value share
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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