PROSPECTS AND OPPORTUNITIES
Price wars and health trends propel the RTD tea landscape
The RTD tea landscape will continue to perform steadily over the forecast period, largely due to the ongoing price competition between the two main players, Lipton Ice Tea and Fuze Tea. This intense rivalry keeps prices competitive and attracts a steady stream of consumers.
Health trends and functionality drive innovations in RTD tea
Driven by the prevailing health trend and the pursuit of premium offerings, RTD tea is expected to see volume decline less severely than some other soft drink areas, particularly among natural variants. As consumers increasingly seek healthier options, the market is witnessing a rise in RTD teas that incorporate functional attributes.
Kombucha faces challenges despite its alignment with health trends
Despite aligning with the health trend, kombucha remains a relatively small product area in Belgium. Limited investment from major players in educating consumers about its health benefits is likely a significant factor contributing to its modest market presence.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Belgium?
- To what extent are health considerations impacting consumption of RTD Tea in Belgium?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Belgium?
- Which are the leading brands in RTD Tea in Belgium?
- What potential exists for multinational or domestic soft drinks companies to expand in Belgium?
- How are products distributed in RTD Tea in Belgium?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Belgium - Category analysis
KEY DATA FINDINGS
Price competition and flavour variety propel the performance of RTD tea
Healthier options help revitalise the RTD tea landscape
The taste of Kombucha acts as a challenge for higher levels of sales
Price wars and health trends propel the RTD tea landscape
Health trends and functionality drive innovations in RTD tea
Kombucha faces challenges despite its alignment with health trends
Soft Drinks in Belgium - Industry Overview
Soft drinks in 2024: The big picture
2024 Key Trends
Competitive Landscape
Retailing Developments
Foodservice vs Retail Split
What Next for Soft Drinks?
Fountain sales in Belgium
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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