PROSPECTS AND OPPORTUNITIES
Ongoing shift to RTD tea from carbonates and juice
As a relatively new category, RTD tea is not yet as popular as carbonates and juice. However, its growing popularity, especially amongst younger consumers, is being driven by increasingly busy lifestyles, on-the-go consumption, and wider availability through modern grocery retailers, convenience stores, vending machines, and e-commerce.
Rising demand for products with added health benefits
The functional trend will continue to stimulate consumer demand for RTD tea over the forecast period. Consumers will continue to seek out beverages with added health benefits, as they have done in other soft drinks categories.
Strong growth potential of reduced sugar RTD tea
Sugary beverages, including carbonates and juices, are widely recognised as major contributors to obesity. As a result, medical professionals are advising Slovenians to reduce their consumption of such drinks.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Slovenia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Slovenia?
- To what extent are health considerations impacting consumption of RTD Tea in Slovenia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Slovenia?
- Which are the leading brands in RTD Tea in Slovenia?
- What potential exists for multinational or domestic soft drinks companies to expand in Slovenia?
- How are products distributed in RTD Tea in Slovenia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Slovenia - Category analysis
KEY DATA FINDINGS
Shift from carbonates and juices, and sophisticated flavours drive growth in 2024
Strong potential of reduced sugar RTD tea
Pivovarna Union dd maintains its lead in 2024
Ongoing shift to RTD tea from carbonates and juice
Rising demand for products with added health benefits
Strong growth potential of reduced sugar RTD tea
Soft Drinks in Slovenia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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