In 2025, RTD tea in Slovenia was strongly influenced by health-focused consumer preferences, with low-sugar and natural-ingredient options driving sales. Regular and reduced-sugar still teas remained popular, supported by new product launches and a diverse range of flavours, including fruit-infused and herbal varieties. Nika Bev doo’s Sola Ice Tea retained leadership, while Coca-Cola HBC Slovenija’s Nestea supported category growth. Hypermarkets remained the key channel, while e-commerce provide
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Slovenia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Slovenia?
- To what extent are health considerations impacting consumption of RTD Tea in Slovenia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Slovenia?
- Which are the leading brands in RTD Tea in Slovenia?
- What potential exists for multinational or domestic soft drinks companies to expand in Slovenia?
- How are products distributed in RTD Tea in Slovenia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Slovenia - Category analysis
KEY DATA FINDINGS
RTD tea benefits from health and wellness trends and innovation
RTD outperforms overall soft drinks market due to health-led demand
Regular and reduced sugar variants benefit from high number of new product launches
RTD tea poised for steady growth
Advanced technologies will drive improvements to product quality, efficiency and sustainability
Anticipated shift towards more sophisticated, healthier offerings
Nika Bev doo retains leadership
Coca-Cola HBC Slovenija doo leads growth, following entry of Nestea
Modern grocery retailers lead sales
E-commerce strengthens its role
Soft Drinks in Slovenia - Industry Overview
Soft drinks landscape becomes increasingly polarised
KEY DATA FINDINGS
Modest growth for soft drinks
Manufacturers navigate a polarised landscape
Health and wellness claims move into the mainstream
Continued growth, despite demographic constraints
New entrants expected as private label strengthens
E-commerce to drive growth while modern grocery retailers will remain dominant
Radenska retains its leadership
Nestlé Adriatic emerges as most dynamic soft drinks company
Supermarkets and hypermarkets dominate soft drinks distribution
Retail e-commerce leads growth
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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