COMPETITIVE LANDSCAPE
Lipton enjoys wide distribution and high brand recognition
Embotelladoras Chilenas Unidas is projected to continue to dominate off-trade volume sales and remain the clear leader in off-trade value sales in RTD tea in Chile at the end of the review period. The player offers Unilever Group’s global brand Lipton, which benefits from high consumer recognition and a wide distribution network encompassing modern and traditional grocery retailers.
Ghali expands its presence and leverages the kombucha trend to register fast growth
Ghali, a local company producing carbonated RTD kombucha, is projected to see the highest growth rates in off-trade volume and value sales terms over 2025. The presence of the Ghali RTD tea brand has expanded as the company widens the product portfolio towards functional dairy and packaged food.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Chile?
- To what extent are health considerations impacting consumption of RTD Tea in Chile?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Chile?
- Which are the leading brands in RTD Tea in Chile?
- What potential exists for multinational or domestic soft drinks companies to expand in Chile?
- How are products distributed in RTD Tea in Chile?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Chile - Category analysis
KEY DATA FINDINGS
RTD tea continues to perform strongly in Chile amidst wellness and climate trends
RTD tea develops in new, healthier directions
Rise of specialist tea shops widens consumption occasions
Reduced sugar to gain ground on regular in still RTD tea
Kombucha to leverage a functional and healthy profile to remain on a fast upward sales trajectory
Expansion of specialist coffee and tea shops to boost product awareness and positioning
Lipton enjoys wide distribution and high brand recognition
Ghali expands its presence and leverages the kombucha trend to register fast growth
Supermarkets push RTD tea with wide ranges and price promotions
RTD tea players tap into fast-emerging e-commerce
Soft Drinks in Chile - Industry Overview
The challenging economic situation continues to exert a strong influence on performance
KEY DATA FINDINGS
Price rises and a shift to healthier options boost total value sales growth
Pursuit of healthier lifestyles accelerates with knock-on effects for soft drinks
Climate change impacts juice in Chile
Economic improvements to free up consumer spending on soft drinks
Wellness and functionality to add significant value sales growth potential to soft drinks
Better for you trend to accelerate
Coca-Cola de Chile leverages leadership of the key category to stay ahead of the field
Bless is a disruptive, fast-growing brand in juice
The competition intensifies in the distribution of soft drinks
Limitations remain for foodservice in soft drinks
Fountain sales in Chile
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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