PROSPECTS AND OPPORTUNITIES
Niche of reduced sugar still RTD tea set to further expand
Traditionally, RTD tea in Chile faced a significant challenge due to its high sugar content, with many consumers associating these products with negative health implications. However, in response to this concern, brands have increasingly expanded their portfolios to include reduced sugar alternatives.
Kombucha set for further double-digit growth
The impressive growth recorded by kombucha in Chile is being driven by consumers’ rising demand for natural and wellness-focused products. It has a unique position as the sole carbonated RTD tea beverage in Chile.
On-trade’s penetration will rise, but remain small and confined to specialist coffee and tea shops
RTD tea has promising growth potential in Chile, driven by consumers' increasing interest in perceived natural products and healthier lifestyles. In the off-trade channel, both family-sized 1-litre formats and smaller on-the-go packs are expected to perform well.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Chile?
- To what extent are health considerations impacting consumption of RTD Tea in Chile?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Chile?
- Which are the leading brands in RTD Tea in Chile?
- What potential exists for multinational or domestic soft drinks companies to expand in Chile?
- How are products distributed in RTD Tea in Chile?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Chile - Category analysis
KEY DATA FINDINGS
Warmer climate favours RTD tea and its ability to sustain growth
Kombucha remains dynamic performer as local competition increases
Category remains dominated by lemon and peach flavours of RTD tea
Niche of reduced sugar still RTD tea set to further expand
Kombucha set for further double-digit growth
On-trade’s penetration will rise, but remain small and confined to specialist coffee and tea shops
Soft Drinks in Chile - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Chile
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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