PROSPECTS AND OPPORTUNITIES
Further expansion for RTD tea
RTD tea in the Philippines is expected to see a strong performance in off-trade channels over the forecast period. Growth will be boosted by improving economic conditions, which will allow consumers to spend more money on perceived non-essential products.
Reduced sugar RTD tea could benefit from health and wellness trend
With a growing consumer interest in health and wellness, it is inevitable that the future of RTD tea will involve a shift towards “better for you” products and brands. Towards the end of the review period, for example, leading player Universal Robina launched C2 Plus Immuno-C with added vitamin C and zinc, as well as C2 Plus Fibre, which was positioned as aiding digestion.
Carbonated tea and kombucha may see noticeable shares
While carbonated tea and kombucha remain niche products in the Philippines, largely dominated by premium brands like Remedy - sold in select supermarkets and Starbucks - the forecast period is expected to see greater premiumisation in RTD tea. Currently, Remedy is priced at least 80% higher than the market leader in still RTD tea, highlighting an untapped premium market opportunity.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Philippines?
- To what extent are health considerations impacting consumption of RTD Tea in Philippines?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Philippines?
- Which are the leading brands in RTD Tea in Philippines?
- What potential exists for multinational or domestic soft drinks companies to expand in Philippines?
- How are products distributed in RTD Tea in Philippines?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in the Philippines - Category analysis
KEY DATA FINDINGS
RTD tea continues to see robust gains
Coca-Cola Beverages seeks focuses on increasing product variety
Foodservice generates strong demand
Further expansion for RTD tea
Reduced sugar RTD tea could benefit from health and wellness trend
Carbonated tea and kombucha may see noticeable shares
Soft Drinks in the Philippines - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in the Philippines
Trends
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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