Select Country Report
COMPETITIVE LANDSCAPE
Pepsi-Cola leads through Lipton
Pepsi-Cola General Bottlers Poland Sp zoo is set to be the leading player in RTD tea in 2025 with a portfolio including the Lipton brand. Lipton is a well-recognised and established ready-to-drink tea brand in Poland.
Forever Young Kombucha seeing dynamic growth
Forever Young Kombucha Sp zoo is set to be the most dynamic player in RTD tea in 2025. The company is experiencing significant growth, albeit from a relatively low base.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Poland?
- To what extent are health considerations impacting consumption of RTD Tea in Poland?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Poland?
- Which are the leading brands in RTD Tea in Poland?
- What potential exists for multinational or domestic soft drinks companies to expand in Poland?
- How are products distributed in RTD Tea in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Poland - Category analysis
KEY DATA FINDINGS
New products and packaging supporting growth
Expanding range of flavours and formats
Regular still RTD tea benefits from affordability
Further growth to be supported by health and wellness trend
Further diversification of the product offer
Rising health consciousness to influence new product development
Pepsi-Cola leads through Lipton
Forever Young Kombucha seeing dynamic growth
Convenience stores leads distribution
Discounters seeing growth
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 2 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
Soft Drinks in Poland - Industry Overview
Soft drinks consumption continues to evolve
KEY DATA FINDINGS
Changes in legislation continue to affect market development
Health, price increases and legislation
Demand for convenience and new entrants to contribute to growth
More mature categories to look to health and wellness
Ongoing impact of legislative developments
Zywiec Zdroj Sp zoo leads
Forever Young Kombucha growing fast, while private label attracts price-sensitive consumers
Convenience stores taps into demand for convenience and on-the-go consumption
Discounters and e-commerce expanding
Foodservice vs retail split
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 36 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 49 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
Fountain sales in Poland
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitions
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This report originates from Passport, our RTD Tea research and analysis database.
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