PROSPECTS AND OPPORTUNITIES
Retail distribution developments anticipated in RTD tea
Over the forecast period, RTD tea is projected to register strong, if slowing, off- and on-trade volume growth. The volume trajectory is set to be slowed by rising prices.
New entrants and health-orientated novelties to spur the category
Reduced sugar still RTD tea is projected to post strong on- and off-trade volume and value (constant 2024 prices) growth over the forecast period. This performance is expected to be underpinned by the healthy lifestyle trend and new entrants.
RTD tea to face strong competition within soft drinks in the forecast period
However, RTD tea is set to see rising competition from alternatives, such as flavoured non alcoholic beer and energy drinks. Manufacturers need to ready themselves for stronger competition between soft drinks categories, as flavour variations increasingly blur the line between the various product types.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Bulgaria?
- To what extent are health considerations impacting consumption of RTD Tea in Bulgaria?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Bulgaria?
- Which are the leading brands in RTD Tea in Bulgaria?
- What potential exists for multinational or domestic soft drinks companies to expand in Bulgaria?
- How are products distributed in RTD Tea in Bulgaria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Bulgaria - Category analysis
KEY DATA FINDINGS
RTD tea continues to gain momentum despite a still difficult economic climate
RTD tea loses some health and wellness shine
Seasonality and convenience inform new launches
Retail distribution developments anticipated in RTD tea
New entrants and health-orientated novelties to spur the category
RTD tea to face strong competition within soft drinks in the forecast period
Soft Drinks in Bulgaria - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Bulgaria
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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