COMPETITIVE LANDSCAPE
AJE remains one of the leading companies in 2025 in RTD tea but faces increasing competitive pressure
AJE continues to be one of the leading RTD tea players in Peru through its Free Tea brand, supported by broad national distribution and an accessible price positioning that enhances reach across socioeconomic groups. However, its leadership is challenged in 2025 by intensified competition, particularly the return of Lipton and the growing traction of flavoured water and natural juice alternatives, which increasingly compete for similar consumption occasions.
CBC Peruana is the most dynamic company overall as Lipton’s relaunch drives rapid growth
CBC Peruana is one of the most dynamic companies in 2025, propelled by Lipton’s relaunch in Peru. Despite offering only two 500 ml SKUs – Lemon and Peach – the brand has rapidly captured consumer attention due to its strong global reputation, historic presence, and high turnover potential within the modern channel.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Peru?
- To what extent are health considerations impacting consumption of RTD Tea in Peru?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Peru?
- Which are the leading brands in RTD Tea in Peru?
- What potential exists for multinational or domestic soft drinks companies to expand in Peru?
- How are products distributed in RTD Tea in Peru?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Peru - Category analysis
KEY DATA FINDINGS
RTD tea gains momentum as healthier-positioned beverages attract consumer attention
Retail volume sales of RTD tea increase in 2025 as Lipton’s return revitalises demand
Carbonated RTD tea and kombucha is the most dynamic category as modern channel penetration expands
Retail volume sales of RTD tea are expected to rise over the forecast period as health trends deepen
Innovation in family-size formats and new flavours offers an opportunity to expand consumption occasions
Health and functional positioning increasingly shape RTD tea’s competitive future
AJE remains one of the leading companies in 2025 in RTD tea but faces increasing competitive pressure
CBC Peruana is the most dynamic company overall as Lipton’s relaunch drives rapid growth
The modern channel strengthens leadership in RTD tea as visibility and assortment improve
E-commerce and convenience stores are the most dynamic channels as demand shifts to immediacy and variety
Soft Drinks in Peru - Industry Overview
Soft drinks performance strengthened by improved macroeconomic conditions and rising health-driven shifts
KEY DATA FINDINGS
Affordability reshapes purchasing decisions and intensifies competitive pressure
Functionality and wellness fuel premium pockets of growth
Channel fragmentation demands greater commercial adaptability
Soft drinks to show steady medium-term expansion driven by functional, health-oriented, and hydration-led categories
Intensifying competition to favour innovation, affordability, and health-led differentiation
Distribution to expand through modern formats and digital channels while regulatory changes reshape consumption incentives
Coca-Cola strengthens its leadership through portfolio breadth and pervasive distribution
Life International emerges as the most dynamic player with strong focus on functional hydration
Traditional retail remains dominant but modern formats continue narrowing the gap
Convenience stores emerge as the fastest-growing channel, supported by proximity and immediacy
FOODSERVICE VS RETAIL SPLIT
Fountain sales in Peru
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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