PROSPECTS AND OPPORTUNITIES
Falling consumption of green tea signals need for SKU innovation
Despite the broader tea category being relatively unaffected by the economic slowdown, green tea is facing a decline in consumption. This is primarily due to shifting consumer attitudes, with younger generations now focusing more on holistic wellbeing rather than traditional associations of weight loss.
Reduced sugar RTD tea to gain significance
The increasing focus on healthier eating habits among Peruvians is expected to drive the relevance of reduced sugar products within the soft drinks market. This trend will likely extend to the still RTD tea category, as these products are often perceived as healthier compared to sugar-laden carbonated or energy drinks.
Kombucha’s growing presence in the country
Kombucha’s continued expansion is largely attributed to increased consumer awareness and the work of brands like Veda Kombucha. Veda’s introduction in supermarkets and hypermarkets has given the category wider exposure, allowing more consumers to discover kombucha as a natural hydration option.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Peru?
- To what extent are health considerations impacting consumption of RTD Tea in Peru?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Peru?
- Which are the leading brands in RTD Tea in Peru?
- What potential exists for multinational or domestic soft drinks companies to expand in Peru?
- How are products distributed in RTD Tea in Peru?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Peru - Category analysis
KEY DATA FINDINGS
Still RTD tea remains stable, benefiting from a hot summer
GW Yichang & Co launches Colombian brand Hatsu
Carbonated RTD tea and kombucha resumes growth amid a more positive economic outlook
Falling consumption of green tea signals need for SKU innovation
Reduced sugar RTD tea to gain significance
Kombucha’s growing presence in the country
Soft Drinks in Peru - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Peru
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
-
- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!