PROSPECTS AND OPPORTUNITIES
Private label RTD tea brands set to gain traction amid economic uncertainty
As economic uncertainties persist into 2025, driven by factors such as the aftermath of the recent US elections, China’s recovery, and ongoing geopolitical tensions, the outlook for RTD tea in Singapore remains challenging.
Kombucha to remain niche, despite its growing popularity as healthy alternative
Kombucha, a fermented tea celebrated for its probiotic properties and potential health benefits, has steadily gained popularity in Singapore as consumers look for healthier alternatives to traditional carbonated drinks. Available in a wide array of flavours, both local and international kombucha brands, have introduced diverse options that incorporate unique ingredients to cater to varying taste preferences.
RTD tea faces competition from bubble tea and other foodservice outlets
RTD tea in Singapore is facing increasing competition from foodservice outlets, particularly chained street stall kiosks and specialist coffee and tea stores. Bubble tea, a highly popular takeaway beverage, dominates the market with brands like KOI Thé and Li Ho operating more than 150 outlets across the island.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Singapore?
- To what extent are health considerations impacting consumption of RTD Tea in Singapore?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Singapore?
- Which are the leading brands in RTD Tea in Singapore?
- What potential exists for multinational or domestic soft drinks companies to expand in Singapore?
- How are products distributed in RTD Tea in Singapore?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Singapore - Category analysis
KEY DATA FINDINGS
Continued growth momentum for reduced sugar RTD tea
Competitive landscape remains led by long-standing brands
East Asian RTD tea brands see growing availability
Private label RTD tea brands set to gain traction amid economic uncertainty
Kombucha to remain niche, despite its growing popularity as healthy alternative
RTD tea faces competition from bubble tea and other foodservice outlets
Soft Drinks in Singapore - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Singapore
Trends
DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
-
- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!