PROSPECTS AND OPPORTUNITIES
Sugar-free options remain underutilised
Although the Peruvian consumer has a strong preference for sugary soft drinks, the market for healthier alternatives is expanding, especially among younger generations like Millennials and Centennials. This demographic’s increasing focus on better dietary habits is contributing to the growth of sugar-free drinks across various categories, including sports drinks, energy drinks, and innovations in juices and carbonates.
Traditional packaged beverages pose a growing threat to concentrates
Peruvian consumers remain highly receptive to trying new flavours, but many continue to value traditional drinks, particularly those based on fruits or infusions, which are often made at home. This preference has contributed to the growth of a niche market for such drinks, especially within On-Trade channels, where itinerant beverage stands, often located in small local grocers, cater to this demand.
Niche alternatives to powder concentrates to gain ground
In recent years, products that serve as alternatives to powder concentrates have gained popularity. Among these is the sale of frozen concentrates, particularly fruit-based products offered by brands in modern retail channels, such as supermarkets and hypermarkets.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Peru?
- To what extent are health considerations impacting consumption of Concentrates in Peru?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Peru?
- Which are the leading brands in Concentrates in Peru?
- What potential exists for multinational or domestic soft drinks companies to expand in Peru?
- How are products distributed in Concentrates in Peru?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Peru - Category analysis
KEY DATA FINDINGS
Category continues to grow amidst hot summer and economic recession
Traditional channel remains dominant
Economic context requires brands to adjust prices and sizes
Sugar-free options remain underutilised
Traditional packaged beverages pose a growing threat to concentrates
Niche alternatives to powder concentrates to gain ground
Concentrates Conversions
Soft Drinks in Peru - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Peru
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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