PROSPECTS AND OPPORTUNITIES
Brands focus on local origin and consumer engagement to gain ground
Across the forecast period, players will look to maintain consumer loyalty, especially in an environment marked by price sensitivity and the increasing popularity of private label products. To strengthen customer engagement, brands will focus on functionality and engaging directly with consumers.
Private label gains ground as affordable quality appeals to consumers
Private label products are expected to remain a significant challenge for branded players over the forecast period, especially as retailers continue to expand their own offerings with competitive pricing and product variety. One such example is the affordable K-Menu line, which recently introduced Sekajuomatiiviste—a mixed flavour concentrate available in both sugar-sweetened and sugar-free versions.
Plant-based options rise as consumers adopt vegan lifestyles
The demand for plant-based and vegan sports drink concentrates is expected to grow significantly over the forecast period, driven by the increasing consumer interest in plant-based diets and sustainable food choices. As more individuals shift towards plant-based lifestyles—whether for health, ethical, or environmental reasons—brands are responding by offering products that cater to these preferences.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Finland?
- To what extent are health considerations impacting consumption of Concentrates in Finland?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Finland?
- Which are the leading brands in Concentrates in Finland?
- What potential exists for multinational or domestic soft drinks companies to expand in Finland?
- How are products distributed in Concentrates in Finland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Finland - Category analysis
KEY DATA FINDINGS
Zero-sugar products and sports drink concentrates drive growth
Hydration is key to the marketing of concentrates in Finland
Health and sustainability attributes are key to product innovations
Brands focus on local origin and consumer engagement to gain ground
Private label gains ground as affordable quality appeals to consumers
Plant-based options rise as consumers adopt vegan lifestyles
Concentrates Conversions
Soft Drinks in Finland - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Finland
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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