PROSPECTS AND OPPORTUNITIES
Impact of sugar tax and growing levels of health consciousness will impact market for concentrates
A renewed sugar tax structure in Saudi Arabia, aimed at reducing sugar consumption in beverages, is expected to have a significant impact on the concentrates market during the forecast period. The tax is likely to encourage companies to offer healthier alternatives, in line with the Kingdom's broader efforts to combat obesity and promote healthier lifestyles, as outlined in Vision 2030.
Players will invest in innovation in attempt to drive growth
Manufacturers in Saudi Arabia’s liquid concentrates market are expected to focus heavily on innovation to drive growth during the forecast period. This will be response to the rising trend of incorporating liquid concentrates and syrups into both cold and hot beverages, such as Mojitos, coffees, and other customised drinks.
Growth of discounters and warehouse outlets
Discounters and warehouse outlets are set to expand their presence in Saudi Arabia, both through the opening of additional physical locations and the introduction of online ordering options. This growth is being fuelled by the appeal of competitive pricing, which resonates with cost-conscious consumers navigating inflation and rising living expenses.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Saudi Arabia?
- To what extent are health considerations impacting consumption of Concentrates in Saudi Arabia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Saudi Arabia?
- Which are the leading brands in Concentrates in Saudi Arabia?
- What potential exists for multinational or domestic soft drinks companies to expand in Saudi Arabia?
- How are products distributed in Concentrates in Saudi Arabia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Affordability ensures continued popularity of concentrates, although sales continue to decline
Tang and Vimto continue to dominate
Supermarkets and hypermarkets dominate distribution while e-commerce sees strong gains
Impact of sugar tax and growing levels of health consciousness will impact market for concentrates
Players will invest in innovation in attempt to drive growth
Growth of discounters and warehouse outlets
Concentrates Conversions
Soft Drinks in Saudi Arabia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Saudi Arabia
Trends
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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