COMPETITIVE LANDSCAPE
Vimto's innovation, tradition, and strategic reach maintain its lead in concentrates
In 2025, Vimto, produced by Aujan Industries Co Ltd, firmly maintained its leading position in liquid concentrates in Saudi Arabia in off-trade RTD volume terms. This enduring leadership is a testament to the brand's well-established presence and its proactive commitment to product innovation.
Tang dominates powder concentrates with brand recognition, value and nutrition
Meanwhile, Mondelez Eastern Europe, Middle East & Africa FZE's Tang brand continued to dominate powder concentrates in Saudi Arabia in off-trade volume terms in 2025, maintaining its robust position through a powerful combination of strong brand recognition, an extensive array of diverse flavours, and pervasive availability across all key distribution channels. Tang's inherent affordability and straightforward preparation process resonate strongly with consumers seeking quick, accessible, and economical beverage solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Saudi Arabia?
- To what extent are health considerations impacting consumption of Concentrates in Saudi Arabia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Saudi Arabia?
- Which are the leading brands in Concentrates in Saudi Arabia?
- What potential exists for multinational or domestic soft drinks companies to expand in Saudi Arabia?
- How are products distributed in Concentrates in Saudi Arabia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Concentrates navigates decline, but benefits from tradition
Concentrates declines as sugar tax drives consumers to healthier alternatives
Tradition and affordability ensure the enduring appeal of concentrates in Saudi Arabia
Vision 2030 and sugar tax to reshape concentrates, prompting healthier innovations
E-commerce and digital platforms will reshape premium concentrates distribution
Flavour innovation and strategic packaging choices to drive engagement
Vimto's innovation, tradition, and strategic reach maintain its lead in concentrates
Tang dominates powder concentrates with brand recognition, value and nutrition
Supermarkets and hypermarkets maintain their lead, while premium brands leverage digital platforms
An expanding array of online shopping opportunities for concentrates
Concentrates conversions
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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