PROSPECTS AND OPPORTUNITIES
Overall size of concentrates is set to shrink in the longer term
Despite the current favourable moment for concentrates in Chile, driven by its counter-cyclical behaviours and the challenging economic context, the category is expected to return to a decline over the forecast period. Local consumers have turned to more affordable soft drinks, such as powder concentrates, in response to economic difficulties, but this trend is not expected to be sustained in the longer term.
Emerging functionality-driven initiatives could offer potential
Emerging powder hydration solutions - containing electrolytes, vitamins, and other nutrients - from newer brands such as Extra Life, Puri, and Amazing Care are rapidly gaining popularity, representing an impactful innovation in a category that has experienced limited novelties over the review period. These products, typically packaged in 6g sachets that dissolve in 500ml of cold water, offer a convenient and quick option for hydration.
Vegetable-based options will retain limited presence in Chile
Unlike in many developed markets, vegetable concentrates have not seen significant success in Chile. Despite attempts by major brands such as Vivo to offer celery and carrot concentrates, these products were quickly withdrawn from the market.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Chile?
- To what extent are health considerations impacting consumption of Concentrates in Chile?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Chile?
- Which are the leading brands in Concentrates in Chile?
- What potential exists for multinational or domestic soft drinks companies to expand in Chile?
- How are products distributed in Concentrates in Chile?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Chile - Category analysis
KEY DATA FINDINGS
Marginal improvement for concentrates amid weak economic context
Zuko dominates powder concentrates, but Vivo and Livean aim to compete with “healthier” alternatives
Purchasing decisions mainly driven by price and availability
Overall size of concentrates is set to shrink in the longer term
Emerging functionality-driven initiatives could offer potential
Vegetable-based options will retain limited presence in Chile
Concentrates Conversions
Soft Drinks in Chile - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Chile
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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