PROSPECTS AND OPPORTUNITIES
Healthy living trend affects performance of liquid concentrates
Prospects remain gloomy for liquid concentrates as the category continues to suffer from the shift towards healthier soft drinks and away from beverages with high sugar content. Liquid concentrates have lower nutritional value compared to juice and are perceived as relatively dated.
Powder concentrates will suffer from competition with RTD Formats
Iced tea powder concentrates are set to be the best performers within concentrates over the upcoming period. Although sales are expected to decline further, iced tea powder concentrates will prove the most attractive to consumers.
Lack of consumer interest will hinder investment
Concentrates is a dated category, and the limited growth potential is also set to affect manufacturer interest in the category. As consumption of soft drinks is set to remain under pressure from lower purchasing power, consumers will prioritise soft drinks that are more established, such as carbonates or bottled water.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Greece?
- To what extent are health considerations impacting consumption of Concentrates in Greece?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Greece?
- Which are the leading brands in Concentrates in Greece?
- What potential exists for multinational or domestic soft drinks companies to expand in Greece?
- How are products distributed in Concentrates in Greece?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Greece - Category analysis
KEY DATA FINDINGS
Low growth potential limits financial investment
Iced tea dominates sales of powder concentrates
Private label products gain share
Healthy living trend affects performance of liquid concentrates
Powder concentrates will suffer from competition with RTD Formats
Lack of consumer interest will hinder investment
Concentrates Conversions
Soft Drinks in Greece - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Greece
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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