PROSPECTS AND OPPORTUNITIES
Liquid concentrates adapt as consumers shift towards convenience and creativity
Liquid concentrates is projected to experience ongoing (although slower) declines in off-trade RTD volume sales in Japan over the forecast period 2024-2029. In addition to the falling population, this trend can largely be attributed to consumers spending less time at home as the pandemic containment measures have eased.
Powder concentrates set to continue to decline, but may be marketed as eco-friendly
Powder concentrates is also set to decline in Japan in the forecast period, but at a slower rate than liquid concentrates in off-trade RTD volume terms. Sports drinks, including those produced using concentrates, are generally seen as a good way to stay hydrated.
Health benefits will continue to be significant
Japanese consumers are showing a strong interest in products that offer health benefits, and this trend also extends to concentrates. Amongst the various functional claims, sleep-related products have garnered significant attention.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Japan?
- To what extent are health considerations impacting consumption of Concentrates in Japan?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Japan?
- Which are the leading brands in Concentrates in Japan?
- What potential exists for multinational or domestic soft drinks companies to expand in Japan?
- How are products distributed in Concentrates in Japan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Japan - Category analysis
KEY DATA FINDINGS
Liquid concentrates faces notable decline as consumers return to outdoor activities
Craft cola and ginger ale remain popular
Asahi maintains its lead but other players make their mark
Liquid concentrates adapt as consumers shift towards convenience and creativity
Powder concentrates set to continue to decline, but may be marketed as eco-friendly
Health benefits will continue to be significant
Concentrates conversions
Soft Drinks in Japan - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Japan
Trends
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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