PROSPECTS AND OPPORTUNITIES
Competition as RTD vinegar drinks emerge in local market
Liquid concentrates faces significant challenges in Hong Kong due to the increasing competition from ready-to-drink (RTD) concentrates. In particular, apple cider vinegar is a popular option in liquid concentrates, but may experience a shift as health-conscious yet busy individuals tend to gravitate towards RTD options.
New product development needed to drive future growth of powder format
The future of powder concentrates may be contingent on consumer reactions and attitudes towards single-serve options. As an increasing number of consumers embrace active lifestyles and seek convenient hydration solutions, single-serve powder concentrates have the potential to capture greater share.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Hong Kong, China?
- To what extent are health considerations impacting consumption of Concentrates in Hong Kong, China?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Hong Kong, China?
- Which are the leading brands in Concentrates in Hong Kong, China?
- What potential exists for multinational or domestic soft drinks companies to expand in Hong Kong, China?
- How are products distributed in Concentrates in Hong Kong, China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Value sales of liquid concentrates sustained by reduced sugar positioning
Functional powder concentrates diversify into consumer health
Powder concentrates for muscle recovery offers growth potential
Competition as RTD vinegar drinks emerge in local market
New product development needed to drive future growth of powder format
Concentrates Conversions
Soft Drinks in Hong Kong, China - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Hong Kong, China
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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