COMPETITIVE LANDSCAPE
Cougar benefits from broad portfolio and extensive distribution
Daesang (HK) Ltd is the leading player in concentrates in volume terms, while Cougar Hong Kong is the largest player in terms of value. Cougar’s strategy includes a broad portfolio of concentrate products across both the liquid and powder segments.
Ribena adapting to health and wellness trend
Suntory Holdings’ Ribena is set to be the one of the few concentrates brands to avoid decline in off-trade volume sales in 2025. Ribena has focused on reformulating its concentrates to reduce sugar content and enhance functional health benefits, aligning with the growing health and wellness trend amongst Hong Kong consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Hong Kong, China?
- To what extent are health considerations impacting consumption of Concentrates in Hong Kong, China?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Hong Kong, China?
- Which are the leading brands in Concentrates in Hong Kong, China?
- What potential exists for multinational or domestic soft drinks companies to expand in Hong Kong, China?
- How are products distributed in Concentrates in Hong Kong, China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Working to adapt to modern demand trends
Evolving consumer lifestyles pose challenges for concentrates
Concentrates target health conscious demand
Growing interest in premium health-oriented concentrates
Powder concentrates faces decline
Hope in powder hydration mixes
Cougar benefits from broad portfolio and extensive distribution
Ribena adapting to health and wellness trend
Supermarkets is the leading distribution channel
Supermarkets targeting health conscious shoppers
Concentrates Conversions
Soft Drinks in Hong Kong, China - Industry Overview
Demand shaped by health and convenience
KEY DATA FINDINGS
Health and wellness exerts an influence across categories
Rising health consciousness and changing lifestyles
Innovation and diversification helping to drive sales
Promotional activities and widespread distribution supporting growth
Leading companies well-placed to tap into market potential
Swire Coca-Cola Hong Kong leads soft drinks
Vitasoy blends tradition with modern innovation
Supermarkets remains dominant
Convenience stores expanding rapidly in soft drinks
Foodservice vs retail split
Fountain sales in Hong Kong, China
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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