COMPETITIVE LANDSCAPE
Mondelez holds on to commanding lead
Mondelez continues to have a commanding lead in terms of RTD volume sales, supported by the popularity of its flagship brand, Tang. Tang continues to benefit from strong brand recognition and wide availability.
Private label gains most volume share
Private label gains the most volume share, though from a low base. These offerings attract price-sensitive consumers, seeking affordable options.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Costa Rica?
- To what extent are health considerations impacting consumption of Concentrates in Costa Rica?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Costa Rica?
- Which are the leading brands in Concentrates in Costa Rica?
- What potential exists for multinational or domestic soft drinks companies to expand in Costa Rica?
- How are products distributed in Concentrates in Costa Rica?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Costa Rica - Category analysis
KEY DATA FINDINGS
Minimal volume growth, as consumers favour RTD offerings
Limited volume growth in 2025
Liquid concentrates registers higher volume growth
Minimal volume growth over forecast period
Private label to gain ground
Health and wellness influences further dampen volume sales
Mondelez holds on to commanding lead
Private label gains most volume share
Small local grocers lead distribution of liquid concentrates
Supermarkets lead distribution of powder concentrates
Concentrates Conversions
Soft Drinks in Costa Rica - Industry Overview
Lower tourist numbers dampen volume sales
KEY DATA FINDINGS
Zero volume growth in 2025
Health and wellness claims enter the mainstream
Marketing strategies continue to evolve
Steady volume growth over forecast period
Two US companies continue to lead
Potential headwinds a concern
Florida Bebidas holds on to tight lead
Genomma Lab gains most volume share
Supermarkets lead distribution
E-commerce gains most value share, with warehouse clubs also performing strongly
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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