PROSPECTS AND OPPORTUNITIES
Significant growth through foodservice channels
Foodservice will register significant volume growth over the forecast period, whereas sales through retail channels will fall slightly. With continuing rising prices of soft drinks such as juice, concentrates will offer a more affordable option through foodservice channels.
Players highlight on-the-go consumption
In an effort to move concentrate consumption beyond the home, players will look to highlight the suitability of concentrates for on-the-go consumption, particularly powder concentrates. With easy access to tap water across Croatia, consumers can easily make up a concentrate while on-the-go.
Subliminal messaging builds trust
Players will look to use subliminal messaging to build trust. Brands such as Stanic’s Juicy Vita and Bolero are promoting their drinks as the official family drink.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Croatia?
- To what extent are health considerations impacting consumption of Concentrates in Croatia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Croatia?
- Which are the leading brands in Concentrates in Croatia?
- What potential exists for multinational or domestic soft drinks companies to expand in Croatia?
- How are products distributed in Concentrates in Croatia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Croatia - Category analysis
KEY DATA FINDINGS
Increasing claims of health benefits
Continuing innovation in packaging
Players looks to widen the scope of concentrates
Significant growth through foodservice channels
Players highlight on-the-go consumption
Subliminal messaging builds trust
Concentrates Conversions
Soft Drinks in Croatia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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