PROSPECTS AND OPPORTUNITIES
Powder concentrates will see renewed interest
Despite suffering from the effects of the sugar tax pre-pandemic, powder concentrates have seen strong signs of recovery in 2024, paving the way for a promising future. Both Mondelez Philippines Inc.
Health and wellness trends will create growth opportunities for zero-sugar concentrates
Health and wellness concerns are driving new opportunities for growth in soft drinks market and concentrates is no exception. Following the 2024 launch of Tang Fruit+, there will likely be an increase in the availability of zero-sugar concentrates.
Lack of innovation in liquid concentrates highlights opportunity for inclusion of value-added features
In recent years, the lack of innovation in liquid concentrates has contributed to stagnant performance, underscoring the need for a shift towards more value-driven product offerings. For example, many liquid concentrates, designed for multiple servings, fail to address the growing desire for on-the-go solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Philippines?
- To what extent are health considerations impacting consumption of Concentrates in Philippines?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Philippines?
- Which are the leading brands in Concentrates in Philippines?
- What potential exists for multinational or domestic soft drinks companies to expand in Philippines?
- How are products distributed in Concentrates in Philippines?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in the Philippines - Category analysis
KEY DATA FINDINGS
Powder concentrates show some momentum, but lack of convenience remains a challenge
Mondelez Philippines launches Tang Fruit+ with Stevia in keeping with trend towards health-focused product innovation
Smaller players gain traction through direct selling and e-commerce
Powder concentrates will see renewed interest
Health and wellness trends will create growth opportunities for zero-sugar concentrates
Lack of innovation in liquid concentrates highlights opportunity for inclusion of value-added features
Concentrates conversions
Soft Drinks in the Philippines - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in the Philippines
Trends
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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