PROSPECTS AND OPPORTUNITIES
Modest recovery for liquid concentrates
Over the forecast period, off-trade volume and value sales are forecasted to see a modest increase. In the initial years, volume sales are still likely to show a decline as higher unit prices have a negative impact on consumer demand.
Popularity of zero sugar will drive some growth
The ongoing switch from regular liquid concentrates to reduced sugar and zero sugar liquid concentrates will enable a modest increase in off-trade volume sales. Liquid concentrates have a negative image due to the high sugar content, but the availability of many sugar-free and low sugar options will help the category to improve its image.
HJ Heinz BV expected to see share fall
HJ Heinz BV will remain the leading player in concentrates by value at the end of the forecast period. However, this player will likely see its value share decline over that same period.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Netherlands?
- To what extent are health considerations impacting consumption of Concentrates in Netherlands?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Netherlands?
- Which are the leading brands in Concentrates in Netherlands?
- What potential exists for multinational or domestic soft drinks companies to expand in Netherlands?
- How are products distributed in Concentrates in Netherlands?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in the Netherlands - Category analysis
KEY DATA FINDINGS
Increase in average unit prices leads to lower sales volume
Reduced sugar liquid concentrates gain share
Raak outperforms other liquid concentrate brands
Modest recovery for liquid concentrates
Popularity of zero sugar will drive some growth
HJ Heinz BV expected to see share fall
Concentrates Conversions
Soft Drinks in the Netherlands - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in the Netherlands
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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