PROSPECTS AND OPPORTUNITIES
Sales of powder concentrates are expected to decline across the forecast period
Sales of powder concentrates are expected to continue to decline in Lithuania across the forecast period, following the trend already in place. The category faces ongoing competition from RTD options, which offer greater convenience and appeal to consumers seeking quick and hassle-free beverage choices.
Private label is expected to increase its presence, offering high-quality concentrate products
Private label options are gaining ground in the concentrates category, with major retailers, including Rimi, offering a notable selection of syrups, especially in the mid- and higher-price segments. Rimi is focusing its attention on syrups designed primarily for cooking and cocktail mixing rather than traditional soft drink syrups.
Premium syrups with high-quality ingredients are expected to gain ground
Across the forecast period, more premium syrup options are likely to find a place in the concentrates landscape, especially as the market for cheap, generic syrups faces heavy competition from RTD beverages. While basic syrups struggle against the convenience and instant appeal of RTDs, there is potential for premium syrups to carve out a niche by offering added value.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Lithuania?
- To what extent are health considerations impacting consumption of Concentrates in Lithuania?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Lithuania?
- Which are the leading brands in Concentrates in Lithuania?
- What potential exists for multinational or domestic soft drinks companies to expand in Lithuania?
- How are products distributed in Concentrates in Lithuania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Lithuania - Category analysis
KEY DATA FINDINGS
Convenient soft drink options challenge sales of concentrates in 2024
Local brand Acorus launches its premium, natural, health focused syrup range
Powder concentrates struggle due to rising competition from sports nutrition powders
Sales of powder concentrates are expected to decline across the forecast period
Private label is expected to increase its presence, offering high-quality concentrate products
Premium syrups with high-quality ingredients are expected to gain ground
Concentrates Conversions
Soft Drinks in Lithuania - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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