COMPETITIVE LANDSCAPE
Société Hazem offers popular flavours and affordable prices
Société Hazem was the leading company in 2025 in concentrates. The company benefits from offering popular traditional flavours, as well as an extensive distribution network, with its products being available in both modern and traditional grocery retailers.
FK MONIN Tunisia performs well on-trade, launching a wide range of liquid concentrates
In the on-trade market, FK MONIN Tunisia was the most dynamic company in 2025. The company launched a wide range of liquid concentrates and syrups, including popular flavours such as pina colada, mojito, and watermelon, which have been particularly well received by cocktail enthusiasts.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Tunisia?
- To what extent are health considerations impacting consumption of Concentrates in Tunisia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Tunisia?
- Which are the leading brands in Concentrates in Tunisia?
- What potential exists for multinational or domestic soft drinks companies to expand in Tunisia?
- How are products distributed in Concentrates in Tunisia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Tunisia - Category analysis
KEY DATA FINDINGS
Impact of shifting consumer preferences
Waning demand for powder concentrates
Liquid concentrates benefit from on-trade demand
On-trade outlets play a key role in driving growth of liquid concentrates
Product innovation to support sales
Market lacks any meaningful health and wellness initiatives
Société Hazem offers popular flavours and affordable prices
FK MONIN Tunisia performs well on-trade, launching a wide range of liquid concentrates
Extensive network of small local grocers ensure their distribution lead
Discounter Aziza continues to gain popularity
Concentrates Conversions
Soft Drinks in Tunisia - Industry Overview
Rebound of bottled water supports overall growth of soft drinks
KEY DATA FINDINGS
Players intensify promotional activity to drive demand
Coca-Cola boycott creates opportunities for local players
Entry of several imported brands in 2025
Continued strong demand for bottled water
Government involvement and legislative developments set to shape the market
La Société des Stations Thermales et des Eaux Minérales leads
Rouiba resumes operations in 2025
Small local grocers benefit from their extensive network
Discounter Aziza enjoys strong year-on-year growth
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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