PROSPECTS AND OPPORTUNITIES
Forecast decline in off-trade RTD volume and value sales, driven by powder concentrates
During the forecast period 2024-2029, off-trade RTD volume and current value sales of concentrates are expected to continue declining in China. Concentrates is expected to face increasing competition from other soft drinks categories which offer convenient RTD products.
Liquid concentrates set to maintain growth, but will still experience challenges
Meanwhile, after experiencing two consecutive years of declining off-trade RTD volume and current value sales, liquid concentrates is anticipated to stabilise and see slight growth by both measures throughout the forecast period in China. This can be attributed to the convenience and DIY nature of coffee liquid concentrates, which allow consumers to easily enjoy and customise their coffee beverages at home.
Lemon Republic launches lemon liquid concentrates to meet consumer preferences amidst intense competition
Facing intense competition from freshly-made coffee and tea, and RTD tea, concentrates in China is expected to continue facing challenges moving forward. Manufacturers are drawing inspiration from other popular products to align with consumers’ home consumption preferences.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in China?
- To what extent are health considerations impacting consumption of Concentrates in China?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in China?
- Which are the leading brands in Concentrates in China?
- What potential exists for multinational or domestic soft drinks companies to expand in China?
- How are products distributed in Concentrates in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in China - Category analysis
KEY DATA FINDINGS
Lacking product differentiation and innovation, demand for concentrates is weak and falling
Liquid concentrates is highly competitive, while Tang continues to lead powder concentrates
Manufacturers emphasise their health positioning
Forecast decline in off-trade RTD volume and value sales, driven by powder concentrates
Liquid concentrates set to maintain growth, but will still experience challenges
Lemon Republic launches lemon liquid concentrates to meet consumer preferences amidst intense competition
Concentrates conversions
Soft Drinks in China - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in China
Trends
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!