PROSPECTS AND OPPORTUNITIES
Concentrates must navigate at-home boom and on-the-go pressures
The outlook for concentrates in Australia presents both opportunities and challenges. On the one hand, cordials and other liquid concentrates are likely to continue benefiting from the post-pandemic hybrid working model, which has increased the amount of time consumers spend at home.
Wellness and sustainability to propel growth of concentrates
In line with the growing health and wellness trend, concentrates is expected to record continual growth over the forecast period, driven by innovations in the wellness segment. Over the review period, brands tapped into this trend by launching reduced or no sugar options, along with nutrient-enhanced concentrates.
E-commerce and social media will remain essential to drive consumer engagement
E-commerce and social media will continue to be crucial for driving consumer engagement. Although e-commerce’s growth surged in Australia during the pandemic, a shift back to offline shopping tempered growth towards the end of the review period before regaining momentum in 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Australia?
- To what extent are health considerations impacting consumption of Concentrates in Australia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Australia?
- Which are the leading brands in Concentrates in Australia?
- What potential exists for multinational or domestic soft drinks companies to expand in Australia?
- How are products distributed in Concentrates in Australia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Australia - Category analysis
KEY DATA FINDINGS
Ongoing DIY beverage trend fuels demand for concentrates
Australia's health-conscious beverage boom fuels innovation in concentrates
Brewing convenience and customisation drive growth in coffee concentrates
Concentrates must navigate at-home boom and on-the-go pressures
Wellness and sustainability to propel growth of concentrates
E-commerce and social media will remain essential to drive consumer engagement
Concentrates Conversions
Soft Drinks in Australia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Australia
Ongoing cost-of-living pressures challenge the foodservice industry
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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