PROSPECTS AND OPPORTUNITIES
Strong competition to undermine the demand for concentrates
Both liquid concentrates and powder concentrates are projected to see slow but steady decreases in off-trade RTD volume and value (constant 2024 prices) sales in the forecast period. Domestic sales of liquid concentrates are expected to continue to be negatively impacted by the return of Norwegians to cross-border trade with Sweden and strong competition from healthier and trendier alternatives like juice and flavoured bottled water.
Adapting to environmental and market fluctuations
Environmental trends could favour concentrates, to an extent. In trying to reduce plastic consumption, some consumers are turning to products like SodaStream, which can be prepared at home and then stored in reuseable containers.
Innovation to attract younger generations
Younger generations are switching to energy drinks and sports drinks. Thus, concentrates producers need to innovate with new product designs, packaging and marketing strategies in order to attract them.
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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Norway?
- To what extent are health considerations impacting consumption of Concentrates in Norway?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Norway?
- Which are the leading brands in Concentrates in Norway?
- What potential exists for multinational or domestic soft drinks companies to expand in Norway?
- How are products distributed in Concentrates in Norway?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Norway - Category analysis
KEY DATA FINDINGS
Shift from sugary to healthier options
Innovation follows the key reduced and sugar-free trend
Environmental factors exert upward pressure on unit prices
Strong competition to undermine the demand for concentrates
Adapting to environmental and market fluctuations
Innovation to attract younger generations
Concentrates Conversions
Soft Drinks in Norway - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Norway
Trends
DISCLAIMER
The following categories and subcategories are included:
Concentrates
- Liquid Concentrates
- Powder Concentrates
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Concentrates research and analysis database.
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